Category: Design
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Brand Archetypes: The Lover
The Lover Archetype The Lover brand archetype is about creating relationships and evoking emotions. Lovers are always looking for ways to make others feel special and to meet their needs. Brands who identify with this particular archetype like to celebrate the physical joys of being human, fostering intimacy and bliss in their consumers. But don’t… Read more
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Design Trends for Email Campaigns
Having a great email marketing campaign is incredibly important for a multitude of reasons. The main reason, however, is that emails your company sends out are essentially your direct line of communication to customers. The last thing you want your consumers doing is deleting your emails upon arrival. Ultimately, you want eye-catching and interesting emails… Read more
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Brand Archetypes: The Sage
In our archetype exploration journey so far, we have featured the Explorer archetype and the Creator archetype–two very inventive, think-outside-the-box, “right-brained” types. In honor of the new decade, we’re taking things in a slightly different direction–all the way to the left–with the Sage archetype. The sage archetype overview The Sage archetype revolves around knowledge and… Read more
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Brand Archetypes: The Creator
The Creator archetype is one that is driven by the free flow of creativity–while also staying within certain parameters of control. In this delicate balance, we find different brands and companies that value and promote self-expression, imagination, and outside-the-box thinking. Most companies that fall under The Creator archetype live in the field of art, design,… Read more
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Brand Archetypes: The Explorer
Curiosity, wanderlust, and a thirst for new experiences define the Explorer archetype. Rooted in a profound yearning for discovery and adventure, this archetype ventures into the unknown for the sake of personal growth and enlightenment. Unlike other brand archetypes, the Explorer embodies a pioneering spirit and strives to uncover uncharted territories of the external world… Read more
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Inside the Lines: Coloring Your Brand With Purpose
The psychological aspect of marketing has always intrigued me. How many ways can you convince someone to purchase something and, at the same time, make them believe they convinced themselves? What subconsciously persuades a buyer? The psychology of color — as it relates to persuasion — is the thought behind my next question: How does… Read more