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How to Improve Your Social Ads Conversion Rate

With the increased adoption of social commerce and social advertising, social media users have more buying power than ever. Recently,…

5 Marketing Concepts Every Marketer Should Know

Marketing concepts, also known as marketing philosophies, are the building blocks for creating effective marketing campaigns. These five marketing concepts…

Best Platforms to Help Level Up Your Digital Marketing

The more you practice something, the better you will be at it — and digital marketing isn’t any different. The…

5 Ways to Build Brand Power

Building brand power goes beyond creating a great logo. Companies with strong brands drive customer loyalty and revenue while differentiating…

Prioritizing Digital Marketing Channels

Companies must prioritize their digital marketing channels to maintain a successful strategy when people are highly connected and more business…

Designing Archetypes for Stronger Brand Representation

It’s not uncommon for brands to want to appeal to everyone. However, by trying to conform to every singular view…

9 Essential Components of an Effective Brand Strategy

If you think of your brand as how you present yourself to the world, think of your brand strategy as…

Smart Ads: How to Use AI to Improve Your Ads

The Google Ads platform has rapidly evolved over the last few years with the implementation and widespread use of artificial…

The Importance of Geotargeting in Marketing

Geotargeting has opened many doors for advertisers. With mobile phone users constantly increasing, geotargeting has helped marketers reach these growing…

What Are Local Citations and Why Are They Important?

Ensuring that you appear in local searches is a significant part of the ranking process when developing a search engine…

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