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Brand Archetypes: The Creator

The Creator archetype is one that is driven by the free flow of creativity–while also staying within certain parameters of…

How Did Black Friday Get Its Name?

How (seriously, how!!) did the day after Thanksgiving, a day of (literally) thanks and giving, become “Black Friday”–the biggest shopping…

Creating a Vision and Mission Statement

Contrary to what most people think, a vision statement and mission statement are two very different things. Although they may…

Nashville SEO

What is Search Engine Optimization? Search Engine Optimization (SEO) is the art of discovering and capitalizing on opportunities that directly…

Google vs Bing

Since Google’s creation in 1997, they have been on the forefront of search. Google continues to push the envelope on…

Brand Archetypes: The Explorer

“Archetypes are the heartbeat of a brand because they convey a meaning that makes customers relate to a product as…

Does Music Increase Workplace Productivity?

While researching and writing digital marketing blogs, I find it necessary to work in complete silence. For me, it is…

It’s Official: Our Address Has Changed

A message from our founder, Anna Stout:   Yesterday was a big day. Almost a month ago, we closed on…