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The Creator archetype is one that is driven by the free flow of creativity–while also staying within certain parameters of…

How (seriously, how!!) did the day after Thanksgiving, a day of (literally) thanks and giving, become “Black Friday”–the biggest shopping…

Contrary to what most people think, a vision statement and mission statement are two very different things. Although they may…

What is Search Engine Optimization? Search Engine Optimization (SEO) is the art of discovering and capitalizing on opportunities that directly…

Since Google’s creation in 1997, they have been on the forefront of search. Google continues to push the envelope on…

“Archetypes are the heartbeat of a brand because they convey a meaning that makes customers relate to a product as…

While researching and writing digital marketing blogs, I find it necessary to work in complete silence. For me, it is…

A message from our founder, Anna Stout:   Yesterday was a big day. Almost a month ago, we closed on…