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Brand Archetypes: The Innocent

If you value simplicity, optimism, and seeking happiness overall, you may fall into pure confines of the innocent archetype. The…

Nashville Website Design and Development

A fast loading website with eye-popping design and an intuitive user experience is a requirement for most modern businesses. Users…

Optimizing for Google Maps

When marketing your brand online, local businesses have a variety of different channels to choose from. For a lot of…

How To Refine Your Social Media Strategy Based On Your Business Goals

For a business, social media is a tool providing you direct access to your audience. If you’re unfamiliar with social…

Understanding “Pay-Per-Click”: 31 Key Terms to Help You Make Sense of Digital Advertising

Looking to begin a Google Ads campaign to generate leads? Before getting started, it’s helpful to understand the lingo. This…

Brand Archetypes: The Hero

Ambition, power, and persistence are all words that arise when discussing the hero archetype. The hero values honor over everything…

My Internship Experience with Astute

As a college student, I’ve learned the importance of gaining experience outside the classroom. From the time I was a…

Original photography can improve your marketing efforts

Strong advertising and marketing are essential for any business that sells a product or service. Charities, sports franchises, restaurants, and…

In a Changing World, Flexibility Is Key

In case you’re currently living aboard a spacecraft whirling through the atmosphere at 17,000mph and don’t know what’s going on:…

Changing Your Company’s Messaging During a Crisis

Though it seems unlikely, it’s inevitable that your company will experience an unexpected event that can negatively impact your brand…

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