Useful Social Marketing Apps There are a million and a half programs designed to make your social media marketing game…

What is the Buyer Decision Process? The buyer decision process was formally introduced by John Dewey in 1910. While marketing…

In the past decade, how we market has evolved because who we’re marketing to has changed.  Most consumers today shop…

At Astute, so many clients come to us wondering why their social media efforts aren’t working. They post consistently and…

In the United Kingdom, emoticons are considered the fastest growing language. Emojis have made up half of the text on…

How to weed out monotony and harvest great ideas As creators, innovators, designers, we’ve all had those moments when we…

Feelings serve an important function. They act as an emotional weather report that alerts us when adjustments need to be…

When using 3rd party applications in the digital space, it’s crucial to familiarize yourself with the lay of the land…