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The Birth of the Brand Despite what many modern marketers would have you believe, the notion of branding is not…

Pay-Per-Click Campaign Management Astute has worked with a number of PPC clients ranging from e-commerce to service industries with budgets…

Don’t Take Orders. Take Charge. Many companies approach a marketing agency with an idea to implement as opposed to a…

What To Do About Google Algorithm Updates?   A Brief Overview It is no secret that the ability to rank…

Unless your product or service is remarkably niche and innovative, it is essential to create a compelling brand that is…

Have you had the experience of shopping for a product on a particular company’s website, only to have the same…

On-Page Content & SEO Challenges (from a Design Perspective)   “Form ever follows function” is an architectural concept that the…