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With the growth and mass production of smart technology we now have access to information and entertainment like never before.…

It’s 2020 now and the world of search engines is still continuing to grow and change. Based on recent trends…

Written by Lily Tillman In our archetype exploration journey so far, we have featured the Explorer archetype and the Creator…

Written by Lily Tillman   Holiday marketing is bigger and louder than any other time of year. The signs, the…

The Creator archetype is one that is driven by the free flow of creativity–while also staying within certain parameters of…

Written by Lily Tillman How (seriously, how!!) did the day after Thanksgiving, a day of (literally) thanks and giving, become…

Contrary to what most people think, a vision statement and mission statement are two very different things. Although they may…

What is Search Engine Optimization? Search Engine Optimization (SEO) is the art of discovering and capitalizing on opportunities that directly…

Since Google’s creation in 1997, they have been on the forefront of search. Google continues to push the envelope on…

Written by Lily Tillman “Archetypes are the heartbeat of a brand because they convey a meaning that makes customers relate…