What is a robots.txt file and how can it help improve your SEO strategy? I’m glad I pretended you asked,…

I think it’s pretty safe to say that each and every one of us would like to be better off…

It’s December again. The days are getting shorter, the nights are getting longer, and everyone is dazed by the fact…

We hope you are still stuffed from a delicious Thanksgiving meal spent with family and friends. Now that Thanksgiving has…

Social Marketing Problems Social media, in a word, is fickle. Just as you figure it out, a new algorithm or…

It’s been my experience that email marketing either works incredibly well or falls completely flat. There are industries that are…

Discovering Brand Archetypes  It’s no secret that the savviest marketers use psychology to influence consumer behavior. And why not? All…

At Astute, we meet clients at all stages of development: some need branding from the ground up, others just need…