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Optimizing for Voice Search

With the growth and mass production of smart technology we now have access to information and entertainment like never before.…

Google Lens: The Rise of Visual Search

It’s 2020 now and the world of search engines is still continuing to grow and change. Based on recent trends…

Brand Archetypes: The Sage

Written by Lily Tillman In our archetype exploration journey so far, we have featured the Explorer archetype and the Creator…

The Psychology Of Holiday Marketing

Written by Lily Tillman   Holiday marketing is bigger and louder than any other time of year. The signs, the…

Brand Archetypes: The Creator

The Creator archetype is one that is driven by the free flow of creativity–while also staying within certain parameters of…

How Did Black Friday Get Its Name?

Written by Lily Tillman How (seriously, how!!) did the day after Thanksgiving, a day of (literally) thanks and giving, become…

Creating a Vision and Mission Statement

Contrary to what most people think, a vision statement and mission statement are two very different things. Although they may…

Nashville SEO

What is Search Engine Optimization? Search Engine Optimization (SEO) is the art of discovering and capitalizing on opportunities that directly…

Google vs Bing

Since Google’s creation in 1997, they have been on the forefront of search. Google continues to push the envelope on…

Brand Archetypes: The Explorer

Written by Lily Tillman “Archetypes are the heartbeat of a brand because they convey a meaning that makes customers relate…