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Brand Archetypes: The Sage

Written by Lily Tillman In our archetype exploration journey so far, we have featured the Explorer archetype and the Creator…

The Psychology Of Holiday Marketing

Written by Lily Tillman   Holiday marketing is bigger and louder than any other time of year. The signs, the…

How Did Black Friday Get Its Name?

Written by Lily Tillman How (seriously, how!!) did the day after Thanksgiving, a day of (literally) thanks and giving, become…

Creating a Vision and Mission Statement

Contrary to what most people think, a vision statement and mission statement are two very different things. Although they may…

Creating a Well-Designed Office

On average, people who work spend more time at their respective offices than they do at home. Since this is…

Does Music Increase Workplace Productivity?

Written by Lily Tillman While researching and writing digital marketing blogs, I find it necessary to work in complete silence.…

How To Ace Your Next Interview: 8 Simple Steps

Written by Lily Tillman I was very fortunate to take a class in college dedicated to preparing students for the…

30 Digital Marketing Quotes To Spice Up Your September

Written by Lily Tillman Although it (really) doesn’t feel like fall in Nashville, Pumpkin Spice Lattes are now available! Today,…

How To Develop a Desirable Office Atmosphere

Written by Lily Tillman Picture your dream job. What does your ideal office space look like? Maybe it includes a…

Case Study: PepsiCo & Kendall Jenner’s Controversial Commercial

Written by Lily Tillman   Who you hire to create and represent makes all the difference.   Abstract  This case…