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The Psychology Of Holiday Marketing

Holiday marketing is bigger and louder than any other time of year. The signs, the sales, the storefronts–everything is exaggerated…

How Did Black Friday Get Its Name?

How (seriously, how!!) did the day after Thanksgiving, a day of (literally) thanks and giving, become “Black Friday”–the biggest shopping…

Creating a Well-Designed Office

On average, people who work spend more time at their respective offices than they do at home. Since this is…

Does Music Increase Workplace Productivity?

While researching and writing digital marketing blogs, I find it necessary to work in complete silence. For me, it is…

It’s Official: Our Address Has Changed

A message from our founder, Anna Stout:   Yesterday was a big day. Almost a month ago, we closed on…

How To Ace Your Next Interview: 8 Simple Steps

I was very fortunate to take a class in college dedicated to preparing students for the interview process. The most…

30 Digital Marketing Quotes To Spice Up Your September

Although it (really) doesn’t feel like fall in Nashville, Pumpkin Spice Lattes are now available! Today, the season of waiting…

How To Develop a Desirable Office Atmosphere

Picture your dream job. What does your ideal office space look like? Maybe it includes a beautiful view, complete silence,…

Case Study: PepsiCo & Kendall Jenner’s Controversial Commercial

Who you hire to create and represent makes all the difference. Abstract  This case study examines U.S.-based multinational food and…

Looking Back: Controversial Marketing in the ’50s

Marketing is an ever-changing industry. When the culture shifts, marketing shifts. As social media transforms, marketing transforms along with it.…