Category: Strategy
-
How AI is Changing SEO
Artificial intelligence (AI) is transforming how we approach SEO, and fast. The days of stuffing pages with keywords and calling it strategy are long gone. But that doesn’t mean SEO is getting harder; it’s just getting smarter. With the right mindset and tools, marketers can evolve alongside AI and use it to build even better,… Read more
-
Ultimate Website Relaunch Guide for 2025: Redesign & Future-Proof
A strategic website relaunch and redesign can lift conversions, modernize your brand, protect or improve your SEO strategy, and keep you visible in an era when artificial intelligence (AI) search is rewriting the rules. Studies show that 81% of teams begin a website redesign because their current experience drags down conversion rates, and that the… Read more
-
Voice Search SEO: Tips & Best Practices for 2025
Voice search growth is accelerating, and the way people ask questions is constantly evolving. Queue: voice search SEO. Smart speakers, voice-enabled phones, cars, and even refrigerators are listening for “Hey Google” or “Alexa.” We want your brand to be the answer they hear. In this guide, we show you exactly how to adapt your SEO and… Read more
-
How to Increase Targeted Website Traffic
A beautiful site still needs steady foot traffic, or no one buys, signs up, or shares your ideas. But the online lane is crowded, and search engines now push AI‑generated summaries above many results. Innumerable players are competing for the same organic traffic as you. And winning the right clicks takes a sharper SEO strategy… Read more
-
Conducting a SERP Analysis for Beginners: Tools & Advice
Search engine optimization (SEO) is no longer a guessing game. Modern marketers rely on data, clear processes, and a close look at the search results page before they publish. This guided review of the Search Engine Results Page, or SERP, is called SERP analysis, and it tells you exactly what Google rewards for any given… Read more
-
PNG vs. JPEG: Which File Type is Best for Your Site?
Images play an important role in how users experience your website. They help communicate your brand, support your content, and improve engagement. But choosing the right image file type is more important than many realize. It can affect everything from page load speed to visual quality and even SEO. In this post, we’re comparing two… Read more