Category: Design
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Brand Archetypes: The Caregiver
Empathy, compassion, and altruism are the makings of the Caregiver archetype. Rooted in a deep desire to serve others with the highest level of generosity, this archetype goes out of their own way for the greater good. Compared to other brand archetypes, the Caregiver exhibits parental tendencies and takes great strides to ensure that people Read more
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Brand Archetypes: The Ruler
The Ruler archetype, in contrast to the Outlaw, seeks to prevent chaos by taking control. Rulers are defined by their need for security and order, they strive to gain and retain power. A stickler for policies, they enjoy the rigidity of procedures and frown upon bending the rules. The Ruler sees itself as the role Read more
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Intern Interview: Design Team
With internships being canceled and job offers being rescinded, 2020 graduates might be off to a rocky start. Our Summer design intern, Delaney Pfeiffer, is a recent grad and had some questions for our design team on how to navigate the beginning of her career. Read the full interview below as our Art Director, Shane Read more
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5 Ways to Improve Your Website
With nearly 2 billion websites existing in 2020, the online space is becoming increasingly more competitive by the second. Internet users have more content than they could ever consume, more websites than they could ever visit, and more businesses to choose from than ever before. The good news is that if you’re in that pool Read more
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Client Spotlight: Volkert
The Client With over 25 service offerings and locations spanning across 24 states in the US, Volkert is a massive infrastructure engineering firm specializing in transportation, energy, program management, and urban infrastructure problem-solving. Volkert has consistently ranked in the top 100 engineering firms in the United States according to ENR. The Problem The resounding request Read more
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Brand Archetypes: The Rebel
The Rebel archetype can be best described as a disruptive force that aims to shake up the day-to-day, whether it be for selfish reasons or to improve the lives of others. At their worst, rebels lash out in anger when taking offense to something, and are empowered by others fearing them. At their best, rebels Read more