Having a great email marketing campaign is incredibly important for a multitude of reasons. The main reason, however, is that emails your company sends out are essentially your direct line of communication to customers. The last thing you want your consumers doing is deleting your emails upon arrival. Ultimately, you want eye-catching and interesting emails so that your customers can continue to interact with your brand in a positive way. These up and coming email design trends can help your brand execute a flawless email marketing campaign. 

Email Design Trends Worth Looking Into

Dark Mode

With the new updates coming to mobile devices and laptops, “dark mode” has become a more widely used display setting. Since it’s becoming more popular it may be time to start designing emails in line with dark mode’s aesthetic.

The main thing you want to be aware of and focus on is choosing logos and images. If you are designing for “dark mode” you’ll want to use logos and image formats such as PNGs or SVGs. These file types support transparency so you don’t have to worry about big white blocks under your logos.

Additionally, you can design emails with a dark background from the beginning. While some email clients don’t support backgrounds it’s becoming ever more common. Designing this way will also make your email stand out due to how different it is from all the others. 


Adding video content to your email campaign can prove to be a huge game changer. Short videos in your emails have been shown to exponentially increase click through rates. The reason for this is because most email platforms don’t have the capability to support embedded video. However, adding a screenshot of a thumbnail with a play button will entice recipients to click on it. This is a great way to boost conversion rates and get mailing list subscribers to your website a lot faster and much easier. 

Animations and GIFs

Much like videos, animations and GIFs are a great visual to get people to pay attention to your email. It’s like driving down a street and seeing signs with just plain text until you see the one with lights and pictures that ultimately grabs your attention more than the plain one.

Animations typically work best for emails that aren’t heavy with content and text. They tend to take up a lot of space and use a lot of weight to run. A good rule of thumb for implementing GIFs and animations to your email is to try and compress them so they don’t run while not being viewed. 


Adding emojis to your email subject line can be a great place to start. Emojis in your subject line can convey a message almost better than words can. If you see a smiling emoji chances are the mood of the email will be nice and inviting. Having sad faces in a subject line will convey either bad news or something saddening. 

Also, having emojis in your subject can increase the open rates of your emails. According to SendPulse, using emojis in your subject line can lead to a 56% increase in the number of opens your email receives. Additionally, emojis in your email can be used to shorten certain words. Be careful not to overdo it on the emojis, though. You still need your subject line to make sense. 

One Column Email Designs

It’s not much of a secret that the majority of emails are opened on a mobile device. Therefore, designing a one column email will ultimately make your email appear much cleaner on a mobile device. Also, you won’t be fighting the space allotted in the email, you’ll be working with it. 

Designing an email this way presents the theme of your email from the top of the email to the bottom. This design gives your readers a pleasing design to look at and makes finding information that much easier. Be sure to leave plenty of space in your design so viewers don’t accidently click on elements in the email. This single column design should make navigating your email easier as well as making it more visually appealing. 


Applying these email designs to your next email campaign could be the game changer you’ve been searching for. These design ideas can help increase your open rates, click-through-rate, and overall conversions. Try playing around with a few of these design ideas and see what works best for your brand.


-Written by Jonah Ericksen