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verdi oncology

Verdi Oncology manages and operates cancer treatment centers across the country. In order to claim market share and distinguish themselves from their competitors, they contacted Astute to develop a new brand identity and web presence. The results were amazing.

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verdi oncology

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Brand Archetypes: The Magician

The Magician Archetype The Magician Archetype makes dreams come true by using knowledge of how the world works. Magician brands…

What Makes a Good SEO Strategy?

Search engine optimization (SEO) can seem like a daunting and overcomplicated task, but it’s really not as painful as it…

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Today we interviewed Caitlin, our Project Manager!

Today we interviewed Caitlin, our Project Manager! She is our go-to girl for organization and we can always count on her whenever we have questions. Here’s what Caitlin had to say during her interview:

1. As a project manager, how do you organize/manage to keep up with everything and what is your most helpful tip in doing so?

Prioritization! And writing everything down. My number one tip is to maintain strong communication within the production team. Leave no room for assumptions!

2. What is the most common obstacle you face on a day-to-day basis–and what is your favorite thing you do each day?

My biggest obstacle is definitely facilitating communication between various departments but my favorite thing that I do daily is getting involved with the creative team on our projects. I LOVE teamwork.

3. If you could be a dessert, what would it be and why?

Coffee ice cream. I don’t have a good reason except it’s my two favorite things in one!

Welcome to the start of #interninterviews! This we

Welcome to the start of #interninterviews! This week, we will be interviewing some of the amazing people that make up our team here at #Astute! To start off, we've caught up with our Content Creator, Lily! She’s the one we go to when we need an intriguing blog post or a unique idea for social media. Here’s what Lily had to say during her interview:

1. What is your biggest obstacle when it comes to content creation? What is your favorite part?

My biggest obstacle is also my favorite part of the content creation work I do at Astute. Working with so many different clients means you need to be able to switch gears quickly–one minute you’re writing a bit about patient safety in operating rooms and the next you’re outlining the process of mixing the perfect holiday cocktail.

2. What is something you have learned as a content creator that you didn’t know prior to starting the position?

I didn’t know much about SEO before starting my position here. Writing copy and content that appeals to search engines was such a foreign concept to me. It has been fascinating to learn how to write in a way that improves online visibility.

3. What is your favorite Nashville restaurant/what you order and why?

I would say I have a lot of favorite restaurants in Nashville, but @viragonashville is definitely a top contender. I always order the Sake Sakura–a roll with salmon, lemon and Sriracha. Best 3 bites you’ll ever have.

Stay tuned for who we interview next!

It’s time for #InternInterviews–with @reynnane

It’s time for #InternInterviews–with @reynnanelson! This week, our amazing social media and community engagement intern, Reynna, is going to be taking over @astutenashville and interviewing members of the Astute team! Stay tuned to learn a little bit more about who makes Astute, Astute.

It can sometimes feel like decades before point A

It can sometimes feel like decades before point A finally arrives at point B.
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In personal growth, professional growth, or simply 365 days, it’s easy to think of “point A,” (a starting point) and “point B,” (a goal, promotion, or simply a Monday in October) as two individual (even opposing) moments or instances. Often, however, meaning is found in the line connecting two points. For instance, it’s satisfying to look at the photo you’ve uncovered after playing “connect-the-dots,” but the whole purpose is to enjoy the connection process.
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Take a moment to stop and appreciate wherever you are on your journey to “point B”...even if “point B” is only next Friday.

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