Category: Design
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Choosing Your Brand Colors
The colors you choose to associate with your brand can say more about you than you think. Understanding a little bit more about the psychology of brand colors can help your business tremendously. It shouldn’t come as a shock to know that the majority of well-known brands are mostly recognizable due to their logo. Read more
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Intern Interview: Design + Creative Team
Over the past week, our social media and community engagement intern, Reynna, has been conducting interviews with various Astute team members. To wrap up the week, she sat down with our digital content and design specialist, Stevie, and our art director, Shane, to talk about all things creative and design. They discuss their favorite parts Read more
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Brand Archetypes: The Magician
The Magician Archetype The Magician Archetype makes dreams come true by using knowledge of how the world works. Magician brands are transformative. It’s quite common for them to display traits that have a spiritual or psychological element. They want to expand our collective consciousness. When it comes to the motivation of the Magician, these brands Read more
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Brand Archetypes: The Lover
The Lover Archetype The Lover brand archetype is about creating relationships and evoking emotions. Lovers are always looking for ways to make others feel special and to meet their needs. Brands who identify with this particular archetype like to celebrate the physical joys of being human, fostering intimacy and bliss in their consumers. But don’t Read more
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Design Trends for Email Campaigns
Having a great email marketing campaign is incredibly important for a multitude of reasons. The main reason, however, is that emails your company sends out are essentially your direct line of communication to customers. The last thing you want your consumers doing is deleting your emails upon arrival. Ultimately, you want eye-catching and interesting emails Read more
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Brand Archetypes: The Sage
In our archetype exploration journey so far, we have featured the Explorer archetype and the Creator archetype–two very inventive, think-outside-the-box, “right-brained” types. In honor of the new decade, we’re taking things in a slightly different direction–all the way to the left–with the Sage archetype. The sage archetype overview The Sage archetype revolves around knowledge and Read more