Category: Design

  • How Accessible Website Design Can Impact Your SEO

    How Accessible Website Design Can Impact Your SEO
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    Accessibility and SEO are often treated as separate priorities — one focuses on usability, the other on rankings. However, in reality, they depend on many of the same decisions. On one hand, search engines need a clear structure to understand your content. Meanwhile, users also need a clear structure to navigate and engage intuitively. So, Read more

  • Benefits of a Professional Web Designer vs. DIY Web Design

    Benefits of a Professional Web Designer vs. DIY Web Design

    With so many DIY website builders available, it’s easy to wonder if hiring a professional still makes sense. Templates look polished; platforms promise simplicity. AI website design tools have added another layer of convenience, making it easier to generate layouts and copy in minutes. Building it yourself can feel like a smart way to save Read more

  • Project Spotlight: Northpoint Recovery Website Consolidation + Redesign

    Project Spotlight: Northpoint Recovery Website Consolidation + Redesign
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    Project Summary Northpoint Recovery didn’t just need a refresh; they needed one site that could do the work of nine. We rebuilt the experience end-to-end: streamlined + intuitive navigation, clarified paths to care, and consolidated 9 locations into a single, scalable domain built to preserve SEO equity.  The result: A cleaner, calmer journey for users Read more

  • Questions to Ask a Web Designer Before Hiring Them

    Questions to Ask a Web Designer Before Hiring Them

    Deciding whether to hire a professional to handle your website design or redesign versus doing it yourself is usually a pretty straightforward process. Hiring the right one is where teams can run into trouble.  The key is to get really clear on your needs and expectations, and to find someone who’s clear about what they Read more

  • WordPress vs. Wix vs. Squarespace: Which is Right for You?

    WordPress vs. Wix vs. Squarespace: Which is Right for You?
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    Most teams don’t compare WordPress, Wix, and Squarespace for fun. It usually starts with a friction point. Maybe updating the site takes longer than it should. Maybe SEO work keeps getting stuck behind “we’ll need a dev for that.” Or maybe you’re staring down a redesign and realizing the platform choice is going to decide Read more

  • Mastering Information Architecture in Your Website’s UX

    Mastering Information Architecture in Your Website’s UX
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    Great UX design begins long before colors, typography, or visual elements come into play. It starts with the structure that supports every piece of content on your website. That structure is Information Architecture (IA). When information architecture is done well, your site feels intuitive, organized, and effortless to explore. When it is neglected, even a Read more