Category: Design
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BRANDING + IDENTITY: CRAFTING A MEMORABLE BRAND IMAGE
Branding plays an significant role in any business, because it’s the quickest way to capture interest (and trust) from your audience. One of the biggest mistakes that can be easily avoided—in any industry—is promising a high-ticket offer while providing a low-ticket brand experience. We understand it can feel overwhelming to keep up with all the… Read more
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THE ROLE OF STORYTELLING IN VISUAL DESIGN
Storytelling plays a central role when creating effective content. Narrative makes complex information more digestible, relatable, and memorable. Storytelling enables us to view things from a new perspective, eliciting empathy and connection that, in turn, facilitate learning. We tend to reflect more on new ideas when we can understand the information easily and resonate with… Read more
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DESIGN TROPES: THE GOOD, THE BAD, THE UGLY
In the dynamic landscape of design, new and recurring themes help shape communication through creative expression. From the initial boom of the minimalist movement, to the continual resurgence of nostalgia, to the myriad of new illustration styles, and the rise of maximalism, these design trends play a significant role in echoing culture. Trends all come… Read more
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The Psychology of Color in Design: How Hues Affect User Behavior
When it comes to design, color is more than just an aesthetic choice. Color is a powerful tool that can evoke emotions, shape perceptions, and influence user behavior. The colors we encounter in digital interfaces, advertisements, and branding materials are not arbitrary; they are carefully chosen to create specific responses and associations. Human behaviors can… Read more
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Typography in Brand Design: Selecting the Perfect Font
Designing a brand identity is a complex (and fun) process comprising many elements. For the brand identity to succeed, all the facets should reflect the core values and persona of the business it represents. The visual language of a brand is one of the first touchpoints people have with a company. It is helpful to… Read more
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15 Inspiring About Us Page Examples
As technology continues to grow as the main form of conducting businesses, first impressions are everything. Companies need to put their best foot forward these days and make sure that their values are clearly stated from the first time a possible customer lays eyes on them. That’s where your website’s “About Us” page can help… Read more