Category: Design

  • THE ROLE OF STORYTELLING IN VISUAL DESIGN

    THE ROLE OF STORYTELLING IN VISUAL DESIGN

    Storytelling plays a central role when creating effective content. Narrative makes complex information more digestible, relatable, and memorable. Storytelling enables us to view things from a new perspective, eliciting empathy and connection that, in turn, facilitate learning. We tend to reflect more on new ideas when we can understand the information easily and resonate with… Read more

  • DESIGN TROPES: THE GOOD, THE BAD, THE UGLY

    DESIGN TROPES: THE GOOD, THE BAD, THE UGLY

    In the dynamic landscape of design, new and recurring themes help shape communication through creative expression. From the initial boom of the minimalist movement, to the continual resurgence of nostalgia, to the myriad of new illustration styles, and the rise of maximalism, these design trends play a significant role in echoing culture. Trends all come… Read more

  • The Psychology of Color in Design: How Hues Affect User Behavior

    The Psychology of Color in Design: How Hues Affect User Behavior

    When it comes to design, color is more than just an aesthetic choice. Color is a powerful tool that can evoke emotions, shape perceptions, and influence user behavior. The colors we encounter in digital interfaces, advertisements, and branding materials are not arbitrary; they are carefully chosen to create specific responses and associations. Human behaviors can… Read more

  • Typography in Brand Design: Selecting the Perfect Font

    Typography in Brand Design: Selecting the Perfect Font

    Designing a brand identity is a complex (and fun) process comprising many elements. For the brand identity to succeed, all the facets should reflect the core values and persona of the business it represents. The visual language of a brand is one of the first touchpoints people have with a company. It is helpful to… Read more

  • 15 Inspiring About Us Page Examples

    15 Inspiring About Us Page Examples
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    As technology continues to grow as the main form of conducting businesses, first impressions are everything. Companies need to put their best foot forward these days and make sure that their values are clearly stated from the first time a possible customer lays eyes on them. That’s where your website’s “About Us” page can help… Read more

  • 5 Ways to Build Brand Power

    5 Ways to Build Brand Power
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    Building brand power goes beyond creating a great logo. Companies with strong brands drive customer loyalty and revenue while differentiating themselves from competitors in the market. With so many businesses trying to establish themselves, taking the time to define and build your brand can give you a significant competitive advantage. Let’s look at five ways… Read more