Category: Strategy
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9 Branding Mistakes to Avoid
Whether you recently launched a brand or your company has been around for a while, continually monitoring your strategy will ensure that your messaging consistently aligns with your mission and values. Your brand strategy might evolve, but it is critical to develop it with a clear intention. Bad branding can negatively impact customer experiences and… Read more
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Client Spotlight: Onward
The Client Onward MBH, the alumni program at The Meadows Behavioral Healthcare, is a program designed to help those who have undergone treatment at The Meadows to continue on their lifelong journey of recovery. Onward exists to provide all alumni of The Meadows with ongoing resources and community to empower them to continue the work… Read more
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Understanding Brand Voice and Why It Matters
Brand voice is a critical element to growing and maintaining a loyal audience base. It should accurately represent your company and what you can offer to potential customers. Brand voice is present across every touchpoint of your online presence. It plays a significant role in connecting all of the elements to inform your brand communication.… Read more
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When Is It Time For a Rebrand?
Rebranding your company is common for many businesses as they grow and develop over time. Just as humans grow and change their image, style, goals, and ideas, companies do the same thing. Many of your favorite and well-known brands have undergone multiple rebrands since they first began, and for various reasons. Why Do Companies Choose… Read more
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Client Spotlight: The Meadows
The Client Headquartered in Wickenburg, Arizona, The Meadows provides treatment to individuals who are struggling with drug or alcohol addiction, mental health conditions, unresolved emotional trauma, or dual diagnosis. With their proven Meadows Model of treatment, experienced team of healthcare professionals, and facilities across the country, they are well equipped to help their guests recover… Read more
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Creating a Logo That Suits Your Brand
Designing a logo to fit your brand is an exciting part of the branding process. If you’re looking to get started with building a logo for your brand you’ll need to spend some time thinking about how you want to portray your brand, and how you want your brand to speak about your company. More… Read more