Category: Strategy
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How To Run a Focus Group
Unlike a simple survey with a string of yes or no questions, a focus group allows you to further engage with a mixed group of consumers who can offer more feedback than a yes or a no. You’ll be able to hear people’s full opinions, see their physical reactions, and experience their tone when talking Read more
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5 Examples of Strong Brand Positioning
Brand positioning is invaluable, but it can be challenging to find. Brand power involves generating brand awareness, building trust, creating a memorable experience, and continually improving to foster brand loyalty. Brand power determines how valuable your brand’s trademark is and how much customers are willing to pay for it. Brand power hugely influences your ability Read more
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Client Spotlight: Hush Pup Co.
The Client Based in Florida, Hush Pup Co. is a strong advocate for transformation in the dog community. They empower dog parents to understand the underlying issues that lead to behavioral problems and provide a product to help treat these issues. Hush Pup’s success comes from putting the dog first. They are committed to creating Read more
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Client Spotlight: The Cove
The Client Located in Wilmington, North Carolina, The Cove at Momentum Recovery is built on the assumption that connection is the antidote to addiction. To facilitate that connection, The Cove provides its residents with a continuum of care that incorporates a myriad of services including ongoing outpatient therapy with therapists who specialize in working with Read more
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Client Spotlight: Verdi Oncology
The Client Headquartered in Brentwood, Tennessee with locations across the United States, Verdi Oncology is an oncology practice management company that empowers different practices, physicians, and hospitals to create value through high quality, low cost, patient centric oncology care. Verdi was founded on the belief that cancer treatment should be patient centric and value based, Read more
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9 Branding Mistakes to Avoid
Whether you recently launched a brand or your company has been around for a while, continually monitoring your strategy will ensure that your messaging consistently aligns with your mission and values. Your brand strategy might evolve, but it is critical to develop it with a clear intention. Bad branding can negatively impact customer experiences and Read more