Category: Marketing
-
Can Brands Change Archetypes?
The simple answer is yes. Some brands can change archetypes depending on the changes within and outside their business. Therefore, the better question is not “Can brands change archetypes?” but “Why do brands change archetypes?”. The purpose of archetype branding is to manage the meaning of your brand. That is why, when aligning with an Read more
-
9 Ways to Increase your Audience on Social Media
One of the quickest ways to connect with people in the modern world is through social media. Brands use social media to engage with their community and drive traffic to their website on a daily basis. What’s the goal here? To increase your audience! With a larger audience, more people see your content unleashing more Read more
-
30 Digital Marketing Jokes That Are Sure To Leave an Impression
Working in digital marketing can be pretty demanding sometimes. Whether you’re doing technical SEO to improve a website, restructuring your PPC ad campaigns, or writing some content pieces to improve site rankings, it takes a lot of focus to make sure everything is done correctly and on time. This is exactly why every now and Read more
-
The Benefits of Working With an Agency
Whether you’re just starting out in your business or are 20 years in and thriving, continuing to evolve your brand is important in ensuring the vitality of your business. There are several routes to take when you decide to delegate the tasks associated with developing your company. Major investments like a custom website, digital advertising, Read more
-
Client Spotlight: Fit Farm
The Client Just outside Nashville, TN in scenic Castalian Springs, Fit Farm provides an all-inclusive wellness experience on their sprawling, 200-acre property. Fit Farm’s all-star team of certified personal trainers, nutritionists, and wellness specialists welcomes anyone wanting to take control of their health and wellness — no matter where they are on their fitness journey. Read more
-
Monitoring Your Competitor’s PPC Efforts
Many search engine marketers assume that their online competitors are the same as their offline competitors. While this assumption is partially true, a lot of the time this isn’t the case. With search engine marketing, people from all over can be your direct competitors if you bid on the same keywords. Let’s examine how we Read more