Category: Marketing
-
5 Necessary Optimizations for Your Google Business Profile
Whether you’re just getting started or have been actively running an SEO strategy, one of the first things you should do is claim and verify your company’s Google Business profile. A well-optimized Google Business Profile plays a significant role in a comprehensive local SEO strategy. It can vastly increase your chances of showing up in Read more
-
Understanding the Basics of Social Media Advertising
What is Social Media Advertising? Over the years, social media advertising has become one of the fastest growing ways to market your business or products due to the ever growing popularity of social media platforms. Most forms of social media allow for marketers to focus on different interests, hobbies, life events, and other demographics to Read more
-
A Basic Overview of Ecommerce PPC
As an online business, it is wise to pursue ecommerce advertising because it’s backed by data, easy to control, and offers a great ROI. In this week’s blog we’ll take a look at what ecommerce PPC is, how it works, and why it’s a great choice to help online stores sell products. What is PPC Read more
-
Social Media Terms That You Maybe Didn’t Know, But Should
Organic reach, share of voice, amplification rate, oh my? If these terms sound scarier than anything Dorothy had to deal with, keep reading! Whether you’ve taken on your social media management yourself, have hired an agency, or are simply trying to improve your business’s online presence, knowing the jargon will eliminate the question: “What does Read more
-
10 Steps to Build a Social Media Strategy for Your Business
Maybe you’re already active on Instagram. Maybe you post daily on your business’s Facebook account. Maybe you have been in business for 2-3 years and want to amp up your social media game to grow your community. Regardless of your current activity on social media, if you’re not working and creating content geared towards a Read more
-
The Difference Between SEO and SEM
Search engines such as Google have two kinds of search results that show up when you search for something. One being paid (SEM), and the other being organic (SEO). Paid results appear at the top of the page when a company is paying Google. Organic results are typically located under the paid results and are Read more