Category: Design
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Client Spotlight: The Spero Group, LLC
The Client Located in Middle Tennessee, The Spero Group, LLC is a management company specializing in operating behavioral health companies and addiction treatment facilities. From pre-treatment stabilization to long-term sober living, the Spero family of companies provides treatment options to individuals and families facing substance use and behavioral health issues. They offer a full spectrum Read more
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Can Brands Change Archetypes?
The simple answer is yes. Some brands can change archetypes depending on the changes within and outside their business. Therefore, the better question is not “Can brands change archetypes?” but “Why do brands change archetypes?”. The purpose of archetype branding is to manage the meaning of your brand. That is why, when aligning with an Read more
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The Benefits of Working With an Agency
Whether you’re just starting out in your business or are 20 years in and thriving, continuing to evolve your brand is important in ensuring the vitality of your business. There are several routes to take when you decide to delegate the tasks associated with developing your company. Major investments like a custom website, digital advertising, Read more
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Client Spotlight: Fit Farm
The Client Just outside Nashville, TN in scenic Castalian Springs, Fit Farm provides an all-inclusive wellness experience on their sprawling, 200-acre property. Fit Farm’s all-star team of certified personal trainers, nutritionists, and wellness specialists welcomes anyone wanting to take control of their health and wellness — no matter where they are on their fitness journey. Read more
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Brand Archetypes: The Jester
On the surface, the jester archetype seems synonymous with comedy. While apparent humor is a key aspect of a jester brand, the major difference between this archetype and the other 11 is their ability to see things differently. Perspective is their true skill. The jester is entertaining to be sure, but what they really bring Read more
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What are you missing from your brand guide?
Whether you’re just starting out with your business or are 20 years in, mapping out the details of your brand is important to maintain the integrity of your brand. The bigger your company is, the more likely that your brand will experience some inconsistencies. More people equals more interpretations of information. Having a detailed brand Read more