The Client

Located throughout the Southeast, Southern Orthodontic Partners (SOP) is focused on providing business management expertise to orthodontic practices partnered within their network. SOP provides every level of business management to their partners, including human resources, payroll, capital investment, and more. By providing all the business management needs, SOP allows orthodontic professionals to focus on delivering the best care possible to their patients while maintaining ownership in their practice.

The Problem

When we began our partnership with Southern Orthodontic Partners, they were in need of a website that was hyper-focused on providing potential partners with the information they need, an easy to navigate interface, and a seamless user experience. 

Our Solution

The development and design teams at Astute began by researching and learning about Southern Orthodontic Partners and their network in order to create a website that would properly showcase the company, be easy to navigate, and hep facilitate and support the company’s goals for growth.

Our work began by establishing a hierarchy of information and content for the new website. Who Southern Orthodontic Partners is and what they provide for their partners needed to be prominently displayed in an intuitive yet original way. We included strategic calls to action throughout the site to make it as easy as possible for interested doctors to contact them. 

We made it easy for users to interact with the website by simplifying the overall user interface while adding new brand elements and dynamic movement. We also created an interactive map to allow users to see where SOP operates and view the different practices they are partnered with.

These priorities all came together to successfully create a custom website that walks the line between professional and approachable with a modern aesthetic and deliberate user flow. 

Our team of developers, designers, and strategists had a great time working with Southern Orthodontic Partners on their new website. Click the button below to see how SOP’s new site turned out:


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