Category: Design
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Brand Archetypes: The Rebel
The Rebel archetype can be best described as a disruptive force that aims to shake up the day-to-day, whether it be for selfish reasons or to improve the lives of others. At their worst, rebels lash out in anger when taking offense to something, and are empowered by others fearing them. At their best, rebels… Read more
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Ask an Expert: How to Design a Logo
When asked to think of the most memorable company logos, what comes to mind? Are they complex? Intricate? Multi-colored? Probably not. At their best, logos are simple, clean, and easily recognizable. Oh! And should encompass the overall message and values of the brand all tied up into one neat, tiny box — no gift wrap… Read more
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Brand Archetypes: The Innocent
If you value simplicity, optimism, and seeking happiness overall, you may fall into pure confines of the innocent archetype. The innocent seeks to do things the right way—free of corruption or influence and works to bring harmony to their lives and those around them. Compared to other archetypes, the innocent promotes positivity and is less… Read more
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Nashville Website Design and Development
Most modern businesses require a fast-loading website with an eye-popping design and an intuitive user experience. Users expect it and won’t settle for less. Far too many businesses treat their websites like nothing more than a place to tell customers about company history while pushing their products and services. This limited approach misses a huge… Read more
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Brand Archetypes: The Hero
Ambition, power, and persistence are all words that arise when discussing the hero archetype. The hero values honor over everything and will do anything to avoid losing. Compared to other archetypes, the hero can be perceived as inspirational and represents making change through sacrifice — no matter how great that sacrifice may be. As a… Read more
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Brand Archetypes: The Citizen
In the intricate tapestry of brand archetypes, the Citizen archetype stands tall as the embodiment of the everyday person – the quintessential person who resonates with the masses. Defined by their wholesomeness and generosity, Citizens exude a relatable charm, making them instantly likable amidst a sea of more abstract archetypes. They speak the language of… Read more