Category: Design
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Brand Archetypes: The Creator
The Creator archetype is one that is driven by the free flow of creativity–while also staying within certain parameters of control. In this delicate balance, we find different brands and companies that value and promote self-expression, imagination, and outside-the-box thinking. Most companies that fall under The Creator archetype live in the field of art, design, Read more
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Brand Archetypes: The Explorer
Curiosity, wanderlust, and a thirst for new experiences define the Explorer archetype. Rooted in a profound yearning for discovery and adventure, this archetype ventures into the unknown for the sake of personal growth and enlightenment. Unlike other brand archetypes, the Explorer embodies a pioneering spirit and strives to uncover uncharted territories of the external world Read more
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Inside the Lines: Coloring Your Brand With Purpose
The psychological aspect of marketing has always intrigued me. How many ways can you convince someone to purchase something and, at the same time, make them believe they convinced themselves? What subconsciously persuades a buyer? The psychology of color — as it relates to persuasion — is the thought behind my next question: How does Read more
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5 Steps to Creating an Engaging Online Space
You’ve built your online community. You’ve set it up beautifully, you’re proud of the content you’ve created — you’ve worked so hard. That’s it, right? Now you can sit back and watch your community grow on its own? Not quite. When it comes to community management, you need to consistently water, feed, trim and care Read more
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Brand Archetypes
It’s no secret that the savviest marketers use psychology to influence consumer behavior. And why not? All is fair in love and war. Over the last century, competition for all industries has grown so fierce that marketing professionals must develop a methodology to stand out. The brand archetypes are an effective means of going about Read more
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branding: why defining before designing is so crucial
At Astute, we meet clients at all stages of development: some need branding from the ground up, others just need some SEO added to their web presence. Regardless of where they fall on this spectrum, we always ask— do you have brand guidelines? so, what are brand guidelines? Brand guidelines are simply-put, a handbook Read more