Category: Strategy
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Buyer Decision Process: What John Dewey Can Teach You About Marketing
What is the Buyer Decision Process? The buyer decision process was formally introduced by John Dewey in 1910. While marketing has evolved in ways that Dewey could never have imagined, human psychology remains the same. These concepts have been developed and expanded over the years, but the original guiding principles are still highly relevant to Read more
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Started From the Top, Now We’re Here: The Art of The Funnel
When using 3rd party applications in the digital space, it’s crucial to familiarize yourself with the lay of the land and stay informed. More times than not, these marketing platforms reward doing things their way, and the sooner you learn the best ways to appease the beast while continuing to do what’s best for your Read more
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Crafting Awareness: Telling Your Story Through Branding
The Birth of the Brand Despite what many modern marketers would have you believe, the notion of branding is not a cutting-edge concept. According to Wikipedia, the first known brand traces back to northern India over 2,000 years ago. The product was an herbal paste called Chyawanprash, which claimed to offer health benefits. The product Read more
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Do You Need a Rebrand?
Unless your product or service is remarkably niche and innovative, it is essential to create a compelling brand that is visually pleasing and consistent on every level. Messaging, advertising, imaging, and company mission have to be on point. Businesses must be self-assured in the modern climate. Not every company is in dire need of a Read more
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Form Ever Follows Function
On-Page Content & SEO Challenges (from a Design Perspective) “Form ever follows function” is an architectural concept that the shape of a building (the Form) should be based upon its use (the Function). The phrase is credited to Louis Sullivan, a prominent American architect who was instrumental in the development of skyscrapers in late 19th century Read more
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Establishing Your Brand Through Storytelling
The Power of a Story Imagine you’re at a dinner party telling a close friend about the brand your company has developed. The way you speak about your company with emotion and passion is the way people should feel about your brand when they come in contact with it. Storytelling for your brand is the best Read more