Category: Strategy
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Branding Speaks Louder Than Your Logo
More often than not, the words “logo” and “brand” get thrown around synonymously. While the terms are related, they are not one and the same. In 2019’s professional world, and in order to properly market themselves, it is important for all businesses to understand the distinctions between their logos and their branding. You may believe… Read more
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Brand Archetypes
It’s no secret that the savviest marketers use psychology to influence consumer behavior. And why not? All is fair in love and war. Over the last century, competition for all industries has grown so fierce that marketing professionals must develop a methodology to stand out. The brand archetypes are an effective means of going about… Read more
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branding: why defining before designing is so crucial
At Astute, we meet clients at all stages of development: some need branding from the ground up, others just need some SEO added to their web presence. Regardless of where they fall on this spectrum, we always ask— do you have brand guidelines? so, what are brand guidelines? Brand guidelines are simply-put, a handbook… Read more
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Define & Refine: An Exercise in Brand Definition
It’s not always a total overhaul! Big Events, Inc. has decades of experience planning events and they wanted to establish a comprehensive set of brand guidelines to elevate their business’ reach and reputation. First, we took their existing logo versions and established clear usage guidelines. Guidelines included the original and inverse versions of both their… Read more
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5 Ingredients for a Killer Digital Marketing Strategy
The world of digital marketing is full of unique opportunities and platforms for your business to benefit from. But knowing where to start can be daunting. These five key ingredients function separately to create a killer digital marketing strategy. 1. SEO Developing a robust SEO strategy is all about boosting your visibility and making yourself… Read more
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Buyer Decision Process: What John Dewey Can Teach You About Marketing
What is the Buyer Decision Process? The buyer decision process was formally introduced by John Dewey in 1910. While marketing has evolved in ways that Dewey could never have imagined, human psychology remains the same. These concepts have been developed and expanded over the years, but the original guiding principles are still highly relevant to… Read more