Category: Strategy
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How to Improve Your Business through Branding and Marketing
A brand is a promise. It is a promise to the company, as well as to the consumer. Your brand should be your promise of the quality of service that you will provide – every time. Marketing can be an under-utilized and under-appreciated practice. A lot of companies generate new business through referrals and Read more
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Beyond the Blog: Creating Content that is Seen, Heard and Felt
Equipped only with a pen and his macabre imagination, Edgar Allan Poe gifted the literary world with some of the most haunting stories ever set to paper. What might he have done with a video camera or a microphone? Frightened the hell out of all of us, that’s what! The pen may be mightier than Read more
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NASA & The Martian Part 2: A Look Into the Agency’s Social Media Strategy
Last time we began discussing the marketing bonanza NASA has on its hands with the release of The Martian and their discovery of flowing water on Mars. It’s a convenient opportunity for us to take a look at NASA’s social media program, and how they’re utilizing it to push the agency’s agenda. In the first Read more
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Send Matt Damon a Straw. There’s Water on Mars!
If you’ve paid any attention at all to the Internet this week (and let’s face it, you have, because 2015), you’re well aware that America has once again been tasked with rescuing Hollywood’s favorite damsel in distress, Matt Damon. No knock on him, but at some point dude needs to just stay home and read Read more
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A Match Made in Marketing Heaven: Luxury Branding and Roger Federer
By the time you’re reading this article, Roger Federer, the G.O.A.T. of men’s professional tennis, will have been crowned champion of the U.S. Open or sent back to Switzerland in defeat by top-ranked Novak Djokovic. But, as I’m writing this, I know Federer has already won, because he is the darling of men’s tennis, nearly Read more
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Social Media Marketing Tips from the Revolutionary War
Here’s a short lesson in American history: When Thomas Paine, one of the American revolution’s foremost political activists, published Common Sense in 1776, it quickly went viral. In a nation of only 3 million people, it sold over 150,000 copies in the first few months following its publication, making it proportionally one of the best-selling Read more