Category: Strategy
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Beyond the Blog: Creating Content that is Seen, Heard and Felt
Equipped only with a pen and his macabre imagination, Edgar Allan Poe gifted the literary world with some of the most haunting stories ever set to paper. What might he have done with a video camera or a microphone? Frightened the hell out of all of us, that’s what! The pen may be mightier than… Read more
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NASA & The Martian Part 2: A Look Into the Agency’s Social Media Strategy
Last time we began discussing the marketing bonanza NASA has on its hands with the release of The Martian and their discovery of flowing water on Mars. It’s a convenient opportunity for us to take a look at NASA’s social media program, and how they’re utilizing it to push the agency’s agenda. In the first… Read more
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Send Matt Damon a Straw. There’s Water on Mars!
If you’ve paid any attention at all to the Internet this week (and let’s face it, you have, because 2015), you’re well aware that America has once again been tasked with rescuing Hollywood’s favorite damsel in distress, Matt Damon. No knock on him, but at some point dude needs to just stay home and read… Read more
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A Match Made in Marketing Heaven: Luxury Branding and Roger Federer
By the time you’re reading this article, Roger Federer, the G.O.A.T. of men’s professional tennis, will have been crowned champion of the U.S. Open or sent back to Switzerland in defeat by top-ranked Novak Djokovic. But, as I’m writing this, I know Federer has already won, because he is the darling of men’s tennis, nearly… Read more
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Social Media Marketing Tips from the Revolutionary War
Here’s a short lesson in American history: When Thomas Paine, one of the American revolution’s foremost political activists, published Common Sense in 1776, it quickly went viral. In a nation of only 3 million people, it sold over 150,000 copies in the first few months following its publication, making it proportionally one of the best-selling… Read more
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On Time and On Budget: How to Effectively Manage Your Next Web Project
I was recently thinking of my youth league baseball coach Wayne Hobson. Coach Hobson was my coach when I was a 13-year-old playing ball in Southern Mississippi. He was the epitome of a southern baseball coach: he drove a 1950s Chevy pick-up that he could crank with a screwdriver and he always had a baseball-sized… Read more