Category: Marketing
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Four Platforms You Should Use For PPC
Almost everyone is regularly using search engines, browsing websites, or scrolling through social media platforms in our increasingly online world. With much of the world consumed by their phones or computers, marketers face the challenge of competing with so much content to grab the attention of their customers. That’s why so many businesses have focused Read more
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Advertising on Amazon: Understanding the Basics
What started as a simple online bookstore in 1994 has quickly become one of the world’s most powerful online shopping platforms. In 2017, Amazon Prime only had 80 million users. In 2021, Amazon Prime has over 200 million and is still growing. With so many people using Amazon for all their basic shopping needs, it Read more
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Social Media Platforms You Should Advertise On
Every year, it seems like a new form of social media is making its way onto the scene. As more people flock to these rising social platforms, advertisers can leverage this to reach a wider audience. Whether you’ve used social media advertising before to supplement your marketing efforts or if it makes up your entire Read more
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Understanding Brand Voice and Why It Matters
Brand voice is a critical element to growing and maintaining a loyal audience base. It should accurately represent your company and what you can offer to potential customers. Brand voice is present across every touchpoint of your online presence. It plays a significant role in connecting all of the elements to inform your brand communication. Read more
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Using Facebook For PPC Advertising
What started as a small scale social network for college students has quickly become the most used social media platform around the world. With over 2.4 billion users, Facebook is one of the most visited social platforms available. Roughly 70% of Americans have a Facebook account, and 73% of all those users check the app Read more
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4 Content Marketing Metrics to Measure and Improve Performance
Before defining your objectives and setting your content marketing metrics, you must know your brand’s higher purpose. If you don’t have a deep understanding of why your brand exists, you won’t have the tools you need to set the parameters for these metrics. The ultimate objective of brands’ content marketing is to increase their share Read more