Category: Marketing
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Using Google Data Studio for Reporting
When it comes to marketing work, accurate and reliable reporting is paramount to your success. Being able to reference historical and incoming data in one organized place can help you develop strategies, gain deeper insights, and better visualize your data. Luckily, Google offers a free-to-use tool called Google Data Studio that helps make reporting and… Read more
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Why Did Facebook Rebrand To Meta?
Just this year the social media giant Facebook, who also owns WhatsApp and Instagram, has made a sizable shift in their branding. Owner and founder of Facebook, Mark Zuckerberg, unveiled the company’s rebrand at the end of October in an effort to unify the companies platforms to focus mainly on developing the metaverse. In short,… Read more
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9 Black Friday Marketing Strategies
Black Friday is the online shopping day of the year, and there’s no more better time than the holiday season for brands to implement fun and unique marketing strategies that will convert customers. Black Friday entices customers with surprising discounts, resulting in enormous sales for businesses. Here are 9 Black Friday marketing strategies that your… Read more
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Why All Digital Marketers Should Get a Google Certification
If you’re a digital marketer who works closely with Google Ads or any other Google programs, getting a certification through Google Skillshop can be very beneficial. Whether you work with Google Ads, Analytics, or any other Google application, getting certified can tremendously help your career and help you achieve your business goals. Getting a Google… Read more
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7 Social Media Trends to Stay Away From
It’s more important than ever for companies to have an online presence. Integrating social media into your business practices is an easy and inexpensive way to build your brand in today’s expanding digital market. Before you start leveraging these platforms, it’s essential to develop an effective strategy and avoid common social media mistakes that can… Read more
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The Importance of A/B Testing In Digital Advertising
A/B testing, also known as split testing, is an experiment that marketers can run to see what variation of an online experience will most effectively impact your target audience. Variations of websites, ads, imagery, and more can be A/B tested to see which one works best with your audience. As a digital marketer, it’s vital… Read more