Category: Design
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Client Spotlight: Fit Farm
The Client Just outside Nashville, TN in scenic Castalian Springs, Fit Farm provides an all-inclusive wellness experience on their sprawling, 200-acre property. Fit Farm’s all-star team of certified personal trainers, nutritionists, and wellness specialists welcomes anyone wanting to take control of their health and wellness — no matter where they are on their fitness journey.… Read more
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Brand Archetypes: The Jester
On the surface, the jester archetype seems synonymous with comedy. While apparent humor is a key aspect of a jester brand, the major difference between this archetype and the other 11 is their ability to see things differently. Perspective is their true skill. The jester is entertaining to be sure, but what they really bring… Read more
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What are you missing from your brand guide?
Whether you’re just starting out with your business or are 20 years in, mapping out the details of your brand is important to maintain the integrity of your brand. The bigger your company is, the more likely that your brand will experience some inconsistencies. More people equals more interpretations of information. Having a detailed brand… Read more
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Brand Archetypes: The Caregiver
Empathy, compassion, and altruism are the makings of the Caregiver archetype. Rooted in a deep desire to serve others with the highest level of generosity, this archetype goes out of their own way for the greater good. Compared to other brand archetypes, the Caregiver exhibits parental tendencies and takes great strides to ensure that people… Read more
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Brand Archetypes: The Ruler
The Ruler archetype, in contrast to the Outlaw, seeks to prevent chaos by taking control. Rulers are defined by their need for security and order, they strive to gain and retain power. A stickler for policies, they enjoy the rigidity of procedures and frown upon bending the rules. The Ruler sees itself as the role… Read more
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Intern Interview: Design Team
With internships being canceled and job offers being rescinded, 2020 graduates might be off to a rocky start. Our Summer design intern, Delaney Pfeiffer, is a recent grad and had some questions for our design team on how to navigate the beginning of her career. Read the full interview below as our Art Director, Shane… Read more