Category: Design
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Define & Refine: An Exercise in Brand Definition
It’s not always a total overhaul! Big Events, Inc. has decades of experience planning events and they wanted to establish a comprehensive set of brand guidelines to elevate their business’ reach and reputation. First, we took their existing logo versions and established clear usage guidelines. Guidelines included the original and inverse versions of both their Read more
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Crafting Awareness: Telling Your Story Through Branding
The Birth of the Brand Despite what many modern marketers would have you believe, the notion of branding is not a cutting-edge concept. According to Wikipedia, the first known brand traces back to northern India over 2,000 years ago. The product was an herbal paste called Chyawanprash, which claimed to offer health benefits. The product Read more
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Do You Need a Rebrand?
Unless your product or service is remarkably niche and innovative, it is essential to create a compelling brand that is visually pleasing and consistent on every level. Messaging, advertising, imaging, and company mission have to be on point. Businesses must be self-assured in the modern climate. Not every company is in dire need of a Read more
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Form Ever Follows Function
On-Page Content & SEO Challenges (from a Design Perspective) “Form ever follows function” is an architectural concept that the shape of a building (the Form) should be based upon its use (the Function). The phrase is credited to Louis Sullivan, a prominent American architect who was instrumental in the development of skyscrapers in late 19th century Read more
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Designing In a Paperless World
Printed media will always have a special place for me. There’s nothing quite like holding a freshly pressed piece or art in your hands. From the feel and texture of the paper to the smell of the ink, it can be a very intoxicating experience. But ink fades, and unless properly preserved, paper will deteriorate Read more
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How to Improve Your Business through Branding and Marketing
A brand is a promise. It is a promise to the company, as well as to the consumer. Your brand should be your promise of the quality of service that you will provide – every time. Marketing can be an under-utilized and under-appreciated practice. A lot of companies generate new business through referrals and Read more