Category: Design
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How to Improve Your Business through Branding and Marketing
A brand is a promise. It is a promise to the company, as well as to the consumer. Your brand should be your promise of the quality of service that you will provide – every time. Marketing can be an under-utilized and under-appreciated practice. A lot of companies generate new business through referrals and… Read more
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A Match Made in Marketing Heaven: Luxury Branding and Roger Federer
By the time you’re reading this article, Roger Federer, the G.O.A.T. of men’s professional tennis, will have been crowned champion of the U.S. Open or sent back to Switzerland in defeat by top-ranked Novak Djokovic. But, as I’m writing this, I know Federer has already won, because he is the darling of men’s tennis, nearly… Read more
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On Time and On Budget: How to Effectively Manage Your Next Web Project
I was recently thinking of my youth league baseball coach Wayne Hobson. Coach Hobson was my coach when I was a 13-year-old playing ball in Southern Mississippi. He was the epitome of a southern baseball coach: he drove a 1950s Chevy pick-up that he could crank with a screwdriver and he always had a baseball-sized… Read more
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A Cosmic Creation: Building an Interconnected Online Presence
This blog is the result of a conversation I had with a local business owner who is now my client. This is an analogy I have used to generate passion for a well thought out online presence. Since they found it helpful, I hope you will as well. Best, Ryan “Cosmos is a Greek word… Read more
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Websites That Inspire
At Astute Communications, every project begins with one goal: to create an inspiring online presence for our clients. But in order to build things that inspire, we must be inspired ourselves – a tall task in today’s hectic world. Like most of us, I find nature inspiring. Adventure as well. As a business owner, a husband and a… Read more
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3 Important Considerations in Responsive Design
You are approaching the start of your website design and you better be thinking about how your future website is going to be viewed post-launch. Today, there are an endless number of ways to access the Internet and planning for a fixed width standard resolution desktop monitor is a thing of the past. There are… Read more