Category: Design
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5 Steps to Creating an Engaging Online Space
You’ve built your online community. You’ve set it up beautifully, you’re proud of the content you’ve created — you’ve worked so hard. That’s it, right? Now you can sit back and watch your community grow on its own? Not quite. When it comes to community management, you need to consistently water, feed, trim and care… Read more
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Brand Archetypes
It’s no secret that the savviest marketers use psychology to influence consumer behavior. And why not? All is fair in love and war. Over the last century, competition for all industries has grown so fierce that marketing professionals must develop a methodology to stand out. The brand archetypes are an effective means of going about… Read more
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branding: why defining before designing is so crucial
At Astute, we meet clients at all stages of development: some need branding from the ground up, others just need some SEO added to their web presence. Regardless of where they fall on this spectrum, we always ask— do you have brand guidelines? so, what are brand guidelines? Brand guidelines are simply-put, a handbook… Read more
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Define & Refine: An Exercise in Brand Definition
It’s not always a total overhaul! Big Events, Inc. has decades of experience planning events and they wanted to establish a comprehensive set of brand guidelines to elevate their business’ reach and reputation. First, we took their existing logo versions and established clear usage guidelines. Guidelines included the original and inverse versions of both their… Read more
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Crafting Awareness: Telling Your Story Through Branding
The Birth of the Brand Despite what many modern marketers would have you believe, the notion of branding is not a cutting-edge concept. According to Wikipedia, the first known brand traces back to northern India over 2,000 years ago. The product was an herbal paste called Chyawanprash, which claimed to offer health benefits. The product… Read more
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Do You Need a Rebrand?
Unless your product or service is remarkably niche and innovative, it is essential to create a compelling brand that is visually pleasing and consistent on every level. Messaging, advertising, imaging, and company mission have to be on point. Businesses must be self-assured in the modern climate. Not every company is in dire need of a… Read more