Category: Culture
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From Our President, Regarding COVID-19
It’s quiet at the Astute office today. In response to the global COVID-19 pandemic, and for an indefinite amount of time, our team will be working remotely full-time. The decision to have our team work remotely means that we can keep up with client work while also doing our part to maintain social distance and… Read more
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Intern Interview: Design + Creative Team
Over the past week, our social media and community engagement intern, Reynna, has been conducting interviews with various Astute team members. To wrap up the week, she sat down with our digital content and design specialist, Stevie, and our art director, Shane, to talk about all things creative and design. They discuss their favorite parts… Read more
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Brand Archetypes: The Magician
The Magician Archetype The Magician Archetype makes dreams come true by using knowledge of how the world works. Magician brands are transformative. It’s quite common for them to display traits that have a spiritual or psychological element. They want to expand our collective consciousness. When it comes to the motivation of the Magician, these brands… Read more
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Brand Archetypes: The Lover
The Lover Archetype The Lover brand archetype is about creating relationships and evoking emotions. Lovers are always looking for ways to make others feel special and to meet their needs. Brands who identify with this particular archetype like to celebrate the physical joys of being human, fostering intimacy and bliss in their consumers. But don’t… Read more
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Brand Archetypes: The Sage
In our archetype exploration journey so far, we have featured the Explorer archetype and the Creator archetype–two very inventive, think-outside-the-box, “right-brained” types. In honor of the new decade, we’re taking things in a slightly different direction–all the way to the left–with the Sage archetype. The sage archetype overview The Sage archetype revolves around knowledge and… Read more
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The Psychology Of Holiday Marketing
Holiday marketing is bigger and louder than any other time of year. The signs, the sales, the storefronts–everything is exaggerated and impossible to miss. Obviously, that’s on purpose, and there’s actually science behind it all. There’s science behind just about everything, but most of the time we either aren’t looking for it or it’s simply… Read more