Category: Culture
-
Brand Archetypes: The Hero
Ambition, power, and persistence are all words that arise when discussing the hero archetype. The hero values honor over everything and will do anything to avoid losing. Compared to other archetypes, the hero can be perceived as inspirational and represents making change through sacrifice — no matter how great that sacrifice may be. As a… Read more
-
My Internship Experience with Astute
As a college student, I’ve learned the importance of gaining experience outside the classroom. From the time I was a freshman, professors and mentors have expressed that school provides the tools for the future, but experience gives you the advantage. As a student who switched my major several times, I find myself always eager to… Read more
-
In a Changing World, Flexibility Is Key
In case you’re currently living aboard a spacecraft whirling through the atmosphere at 17,000mph and don’t know what’s going on: things on Earth are a little different than they were 2 months ago. COVID-19 has swept through civilization, disrupting billions of lives in its wake. As innocent bystanders in this catastrophe, we’ve been forced to… Read more
-
Changing Your Company’s Messaging During a Crisis
Though it seems unlikely, it’s inevitable that your company will experience an unexpected event that can negatively impact your brand image, reputation, or even business model. Whether it’s an internal misstep or an external crisis, your communications team needs to act quickly and professionally to manage the situation. Miscommunications can get out of hand in… Read more
-
Brand Archetypes: The Citizen
In the intricate tapestry of brand archetypes, the Citizen archetype stands tall as the embodiment of the everyday person – the quintessential person who resonates with the masses. Defined by their wholesomeness and generosity, Citizens exude a relatable charm, making them instantly likable amidst a sea of more abstract archetypes. They speak the language of… Read more
-
Adjusting to Working From Home
If your company is navigating the choppy waters of working from home right now, you’re not alone. Many businesses have chosen or been forced to exchange collaborative workspaces for home offices — inserting potentially long distances in between normally close-quarter colleagues. While remote work has become increasingly more common among today’s workforce, it may be… Read more