Category: Culture
-
Brand Archetypes: The Creator
The Creator archetype is one that is driven by the free flow of creativity–while also staying within certain parameters of control. In this delicate balance, we find different brands and companies that value and promote self-expression, imagination, and outside-the-box thinking. Most companies that fall under The Creator archetype live in the field of art, design,… Read more
-
How Did Black Friday Get Its Name?
How (seriously, how!!) did the day after Thanksgiving, a day of (literally) thanks and giving, become “Black Friday”–the biggest shopping day of the year? Nothing could be more ironic. How did it all begin, and where did that ominous name come from? via GIPHY The First Black Friday To begin, the first Black… Read more
-
Creating a Vision and Mission Statement
Contrary to what most people think, a vision statement and mission statement are two very different things. Although they may be related to one another, they each serve a different purpose for a company. A vision statement answers the question, “where does our company want to go?”. When you’re creating your vision statement you want… Read more
-
Brand Archetypes: The Explorer
Curiosity, wanderlust, and a thirst for new experiences define the Explorer archetype. Rooted in a profound yearning for discovery and adventure, this archetype ventures into the unknown for the sake of personal growth and enlightenment. Unlike other brand archetypes, the Explorer embodies a pioneering spirit and strives to uncover uncharted territories of the external world… Read more
-
Creating a Well-Designed Office
On average, people who work spend more time at their respective offices than they do at home. Since this is typically the case, it’s important to make your office into an enjoyable space. A well-designed office can increase employee morale, efficiency, and overall attitude. A well-designed office can also help convey what kind of business… Read more
-
Does Music Increase Workplace Productivity?
While researching and writing digital marketing blogs, I find it necessary to work in complete silence. For me, it is difficult to focus on writing while music plays. Almost every other aspect of my job, however, requires a great playlist (if I don’t have my headphones, it’s a sad day). I’ve always wondered why this… Read more