Category: Strategy
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Brand Archetypes: The Creator
The Creator archetype is one that is driven by the free flow of creativity–while also staying within certain parameters of control. In this delicate balance, we find different brands and companies that value and promote self-expression, imagination, and outside-the-box thinking. Most companies that fall under The Creator archetype live in the field of art, design, Read more
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Creating a Vision and Mission Statement
Contrary to what most people think, a vision statement and mission statement are two very different things. Although they may be related to one another, they each serve a different purpose for a company. A vision statement answers the question, “where does our company want to go?”. When you’re creating your vision statement you want Read more
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Brand Archetypes: The Explorer
Curiosity, wanderlust, and a thirst for new experiences define the Explorer archetype. Rooted in a profound yearning for discovery and adventure, this archetype ventures into the unknown for the sake of personal growth and enlightenment. Unlike other brand archetypes, the Explorer embodies a pioneering spirit and strives to uncover uncharted territories of the external world Read more
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The Rise of Branded Podcasts
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Inside the Lines: Coloring Your Brand With Purpose
The psychological aspect of marketing has always intrigued me. How many ways can you convince someone to purchase something and, at the same time, make them believe they convinced themselves? What subconsciously persuades a buyer? The psychology of color — as it relates to persuasion — is the thought behind my next question: How does Read more
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7 Mac Shortcuts To Make You Look Like A Wizard
I spend about 50 hours a week sitting at my computer. Between work projects, personal projects, and casual surfing (I like funny gifs, OKAY?!), I’m practically attached at the wrist to my 2017 MacBook Pro. As a web developer/web designer (and songwriter/music producer on the side), I’m expected to produce, so any time spent not Read more