Category: SEO
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4 Content Marketing Metrics to Measure and Improve Performance
Before defining your objectives and setting your content marketing metrics, you must know your brand’s higher purpose. If you don’t have a deep understanding of why your brand exists, you won’t have the tools you need to set the parameters for these metrics. The ultimate objective of brands’ content marketing is to increase their share Read more
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Client Spotlight: The Meadows
The Client Headquartered in Wickenburg, Arizona, The Meadows provides treatment to individuals who are struggling with drug or alcohol addiction, mental health conditions, unresolved emotional trauma, or dual diagnosis. With their proven Meadows Model of treatment, experienced team of healthcare professionals, and facilities across the country, they are well equipped to help their guests recover Read more
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SEO Writing: How to Write Content For People and Optimize for Google
Content marketers often face the challenge of writing high-quality content that is optimized for search engines while also appealing to people. Writing content for people, not search engines, is a best practice. To build your blog audience, you need to write content for people that solves a particular problem and appeals to the end customer. Read more
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Client Spotlight: Gentle Path at The Meadows
The Client Part of the Meadows Behavioral Healthcare family of companies, Gentle Path at The Meadows is a facility dedicated to helping men recover from a variety of compulsive sexual behavior disorders. They provide a safe and nurturing community where men are guided along their journey of recovery by looking not just at problematic behaviors, Read more
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7 Ways to Improve Your Blog SEO Strategy
Bloggers sometimes lose sight of where to focus their content optimization or don’t follow best practices, which can negatively impact the results you’re trying to achieve. Your content strategy should go hand-in-hand with your SEO strategy. This will help you to increase your visibility in search results. Blogging is an excellent opportunity to maximize your Read more
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7 Benefits of Content Repurposing
When you look at your content management strategy, sometimes all it needs is a refresh to provide more value. Repurposing content allows you to breathe new life into an existing piece. There are many unique ways to add a fresh spin, such as turning a blog post into a video or an infographic. One advantage Read more