Category: Marketing
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A Cosmic Creation: Building an Interconnected Online Presence
This blog is the result of a conversation I had with a local business owner who is now my client. This is an analogy I have used to generate passion for a well thought out online presence. Since they found it helpful, I hope you will as well. Best, Ryan “Cosmos is a Greek word… Read more
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Don’t Leave Yourself Guessing
In week four of our podcast series, From Discovery to Design, you heard all about wireframing and site architecture. This is building up to next week, when we will begin to discuss the visual design of your site. The wireframing stage is crucial for organization. You are taking the content, conversion goals, acquisition funnels that… Read more
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Guiding the User Experience to Maximize Conversions
How can I turn visitors into customers and clicks into conversions? How do the goals that I have for my website align with the goals of my potential customers? How can I make this the best experience for the user? Knowing your audience is crucial for user experience. So what does user experience actually cover?… Read more
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Discovery to Design Podcast: Episode 2, Build an Acquisition Funnel
Welcome back to “From Discovery to Design: 5 Crucial Steps for Planning Your Website.” This is the second segment of our 5-part series detailing the web design process. We continue our conversation from last week between podcaster Clark Buckner and our owner, Anna Stout, about the creation of a user acquisition funnel and how this… Read more
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Discovery to Design Podcast: Episode 1, Wireframing and User Flow
Welcome to our 5 part podcast series elaborating on 5 crucial steps for planning a new website project. With the help of my friend and talented podcaster, Clark Buckner, we were able to touch on points to get you through the entire process from discovery to design. If you are a business owner, company representative, or anyone… Read more
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10 Exceptional Content Marketing Tools
Content Marketing is a marketing requirement for most businesses, of all sizes and industries. However, most business owners and leaders are not content marketing specialists. Luckily, content marketing tools are flooding the market to assist professionals with their content marketing initiatives in 2015. If you are looking for ways to elevate your content marketing strategies… Read more