Category: Marketing
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How to Improve Your Business through Branding and Marketing
A brand is a promise. It is a promise to the company, as well as to the consumer. Your brand should be your promise of the quality of service that you will provide – every time. Marketing can be an under-utilized and under-appreciated practice. A lot of companies generate new business through referrals and… Read more
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Top Stats for Measuring Performance
Since the beginning of commerce, businesses both large and small have sought to understand their customer’s behavior. Focus groups and surveys gained popularity in the 20th century and are still a part of many company strategies today. However, the ubiquity of the internet has changed the way that businesses operate. And the field of consumer… Read more
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Opportunity with the “Other” Social Networks
Facebook used to be cool. More than a decade into its existence, the website boasts the largest active user base of any social network. But how many times have you heard someone say that they wish they could get rid of it? The rapid growth in other platforms like Instagram, Pinterest, and Snapchat indicates that… Read more
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NASA & The Martian Part 2: A Look Into the Agency’s Social Media Strategy
Last time we began discussing the marketing bonanza NASA has on its hands with the release of The Martian and their discovery of flowing water on Mars. It’s a convenient opportunity for us to take a look at NASA’s social media program, and how they’re utilizing it to push the agency’s agenda. In the first… Read more
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Send Matt Damon a Straw. There’s Water on Mars!
If you’ve paid any attention at all to the Internet this week (and let’s face it, you have, because 2015), you’re well aware that America has once again been tasked with rescuing Hollywood’s favorite damsel in distress, Matt Damon. No knock on him, but at some point dude needs to just stay home and read… Read more
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Social Media Marketing Tips from the Revolutionary War
Here’s a short lesson in American history: When Thomas Paine, one of the American revolution’s foremost political activists, published Common Sense in 1776, it quickly went viral. In a nation of only 3 million people, it sold over 150,000 copies in the first few months following its publication, making it proportionally one of the best-selling… Read more