Content Marketing is a marketing requirement for most businesses, of all sizes and industries. However, most business owners and leaders are not content marketing specialists. Luckily, content marketing tools are flooding the market to assist professionals with their content marketing initiatives in 2015. If you are looking for ways to elevate your content marketing strategies and processes, the 10 tools below are worth checking out. Instead of working harder in 2015, work smarter; the tools below will help you be an effective and efficient content marketer.
1. Kapost
Kapost is the world’s leading provider of content marketing software and services, powering the content operation of more than 100 companies including Fortune 500 companies.
2. Spredfast
The Spredfast Social Marketing Platform empowers brands to involve their audiences with relevant, engaging experiences to build meaningful relationships.
3. Social Studio
Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media in your marketing, customer service, and sales organizations. Harness social conversations to listen, analyze, publish, and engage with your customers, on a 1:1 basis.
4. DivvyHQ
DivvyHQ is a cloud-based, content planning and production workflow tool built to help marketers and content producers get/stay organized and successfully execute demanding, complicated and content-centric marketing initiatives.
5. Scribe
The all new Scribe 4.0 brings you a proven content marketing process with an integrated, holistic approach that maximizes your return on investment.
6. One Spot
OneSpot is the only platform that can fully integrate your content strategy with the data intelligence and scale of the programmatic advertising ecosystem – to get your content fully into market where and when it matters most.
7. Contently
The world’s most powerful content software, all in the cloud and designed for brands. Manage your entire brand newsroom, including assignments, edits, ideas, payments and more, all in one simple and intuitive interface.
8. Skyword
The Skyword model, built in partnership with marketers, layers in the technology and systems that allow brands to produce content at scale, together with a community of creatives that rivals any global advertising agency or media company.
9. Buzzsumo
Analyze what content performs best for any topic or competitor. Find the key influencers to promote your content.
10. Mention
Start listening to what’s being said on the web and social web. React quickly, collaborate, and analyze your online presence.
Conclusion: Be smart about content marketing in 2015. Deliver great content at the right time, in the right places, and to the ideal audience by utilizing the most advanced marketing tools in 2015.
Or, let us help you with your content marketing. We know how to make content marketing initiatives simple and successful. Contact us today.