Category: Marketing
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“Damn, We’re In A Tight Spot”: Persistence in PPC
Pay-Per-Click Campaign Management Astute has worked with a number of PPC clients ranging from e-commerce to service industries with budgets big and small. This diversity in clientele has taught us a number of things about the PPC space: perhaps, most importantly, be malleable and be nimble. Here are some places where the ability and willingness… Read more
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Keeping Up With Google Algorithm Updates
What To Do About Google Algorithm Updates? A Brief Overview It is no secret that the ability to rank high with Google can give a business the license to print money. Our world is fast-paced and content-driven, and whoever can provide the most relevant answers to search queries will be rewarded for their efforts. Like… Read more
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Understanding Retargeting
Have you had the experience of shopping for a product on a particular company’s website, only to have the same product show up as an advertisement while browsing a different website? It can give the chilling sensation that you’re being stalked by the very things that interest you. On the other hand, it can serve… Read more
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Designing In a Paperless World
Printed media will always have a special place for me. There’s nothing quite like holding a freshly pressed piece or art in your hands. From the feel and texture of the paper to the smell of the ink, it can be a very intoxicating experience. But ink fades, and unless properly preserved, paper will deteriorate… Read more
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How to Create New Business Opportunities through Content Marketing
If generating quality leads through your website and social media channels seems like a pipe dream, then this is the article for you. Implementing a Content Marketing strategy is one of the most effective ways to create sales opportunities for your company. Here’s how to do it. “Plans are nothing, planning is everything.” – Dwight D.… Read more
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Establishing Your Brand Through Storytelling
The Power of a Story Imagine you’re at a dinner party telling a close friend about the brand your company has developed. The way you speak about your company with emotion and passion is the way people should feel about your brand when they come in contact with it. Storytelling for your brand is the best… Read more