Category: Marketing
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5 Ingredients for a Killer Digital Marketing Strategy
The world of digital marketing is full of unique opportunities and platforms for your business to benefit from. But knowing where to start can be daunting. These five key ingredients function separately to create a killer digital marketing strategy. 1. SEO Developing a robust SEO strategy is all about boosting your visibility and making yourself… Read more
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Social Marketing: There’s An App For That
Useful Social Marketing Apps There are a million and a half programs designed to make your social media marketing game more efficient and more aesthetically pleasing. Even so, it can be hard to find one that works for your budget and goals. In my experience, it’s been a process of trial and error. But here… Read more
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Buyer Decision Process: What John Dewey Can Teach You About Marketing
What is the Buyer Decision Process? The buyer decision process was formally introduced by John Dewey in 1910. While marketing has evolved in ways that Dewey could never have imagined, human psychology remains the same. These concepts have been developed and expanded over the years, but the original guiding principles are still highly relevant to… Read more
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Emoji Overhaul & Recall: How To Keep Your Brand In Brains
In the United Kingdom, emoticons are considered the fastest growing language. Emojis have made up half of the text on Instagram since March 2015. You can order a pizza from Dominos simply by texting the pizza emoji. There are 2,666 different emojis to choose from, and people still want more. I could go on, but… Read more
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Think Like a Customer: Smart Keyword Research Strategies
Feelings serve an important function. They act as an emotional weather report that alerts us when adjustments need to be made (or that we’re in imminent danger). Feelings are a wonderful thing…in our personal lives. In the world of digital marketing, however, feelings should take a back seat to cold, hard data. Particularly when it… Read more
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Started From the Top, Now We’re Here: The Art of The Funnel
When using 3rd party applications in the digital space, it’s crucial to familiarize yourself with the lay of the land and stay informed. More times than not, these marketing platforms reward doing things their way, and the sooner you learn the best ways to appease the beast while continuing to do what’s best for your… Read more