Category: Design
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Defining your brand’s illustration style and its importance
When creating your brand’s overall look, it is important to define your brand’s visual identity in a way that will set you apart from your competitors. After defining logos, color palettes, and particular fonts, what’s the next step? This is where the illustration style comes into play. Your Illustration style is unique to your brand… Read more
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Jungian Archetype Quiz: Which Archetype are You?
First made popular by famed psychoanalyst Carl Jung, Jungian Archetypes are defined as images and themes that derive from society’s collective unconscious. Even if you’ve never heard of Jungian Archetypes you’ve undoubtedly seen them before in your everyday life. A good example of a Jungian Archetype would be in the fictional character Harry Potter. Harry… Read more
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Client Spotlight: Southern Orthodontic Partners
The Client Located throughout the Southeast, Southern Orthodontic Partners (SOP) is focused on providing business management expertise to orthodontic practices partnered within their network. SOP provides every level of business management to its partners, including human resources, payroll, capital investment, and more. By providing all the business management needs, SOP allows orthodontic professionals to focus… Read more
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Client Spotlight: The Spero Group, LLC
The Client Located in Middle Tennessee, The Spero Group, LLC is a management company specializing in operating behavioral health companies and addiction treatment facilities. From pre-treatment stabilization to long-term sober living, the Spero family of companies provides treatment options to individuals and families facing substance use and behavioral health issues. They offer a full spectrum… Read more
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Can Brands Change Archetypes?
The simple answer is yes. Some brands can change archetypes depending on the changes within and outside their business. Therefore, the better question is not “Can brands change archetypes?” but “Why do brands change archetypes?”. The purpose of archetype branding is to manage the meaning of your brand. That is why, when aligning with an… Read more
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The Benefits of Working With an Agency
Whether you’re just starting out in your business or are 20 years in and thriving, continuing to evolve your brand is important in ensuring the vitality of your business. There are several routes to take when you decide to delegate the tasks associated with developing your company. Major investments like a custom website, digital advertising,… Read more