Category: Culture

  • Can Brands Change Archetypes?

    Can Brands Change Archetypes?
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    The simple answer is yes. Some brands can change archetypes depending on the changes within and outside their business. Therefore, the better question is not “Can brands change archetypes?” but “Why do brands change archetypes?”. The purpose of archetype branding is to manage the meaning of your brand. That is why, when aligning with an… Read more

  • 9 Ways to Increase your Audience on Social Media

    9 Ways to Increase your Audience on Social Media
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    One of the quickest ways to connect with people in the modern world is through social media. Brands use social media to engage with their community and drive traffic to their website on a daily basis. What’s the goal here? To increase your audience! With a larger audience, more people see your content unleashing more… Read more

  • 30 Digital Marketing Jokes That Are Sure To Leave an Impression

    30 Digital Marketing Jokes That Are Sure To Leave an Impression
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    Working in digital marketing can be pretty demanding sometimes. Whether you’re doing technical SEO to improve a website, restructuring your PPC ad campaigns, or writing some content pieces to improve site rankings, it takes a lot of focus to make sure everything is done correctly and on time. This is exactly why every now and… Read more

  • The Benefits of Working With an Agency

    The Benefits of Working With an Agency
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    Whether you’re just starting out in your business or are 20 years in and thriving, continuing to evolve your brand is important in ensuring the vitality of your business. There are several routes to take when you decide to delegate the tasks associated with developing your company. Major investments like a custom website, digital advertising,… Read more

  • Brand Archetypes: The Jester

    Brand Archetypes: The Jester
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    On the surface, the jester archetype seems synonymous with comedy. While apparent humor is a key aspect of a jester brand, the major difference between this archetype and the other 11 is their ability to see things differently. Perspective is their true skill. The jester is entertaining to be sure, but what they really bring… Read more

  • Brand Archetypes: The Caregiver 

    Brand Archetypes: The Caregiver 
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    Empathy, compassion, and altruism are the makings of the Caregiver archetype. Rooted in a deep desire to serve others with the highest level of generosity, this archetype goes out of their own way for the greater good. Compared to other brand archetypes, the Caregiver exhibits parental tendencies and takes great strides to ensure that people… Read more