Category: Culture
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Brand Archetypes: The Ruler
The Ruler archetype, in contrast to the Outlaw, seeks to prevent chaos by taking control. Rulers are defined by their need for security and order, they strive to gain and retain power. A stickler for policies, they enjoy the rigidity of procedures and frown upon bending the rules. The Ruler sees itself as the role… Read more
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Intern Interview: Design Team
With internships being canceled and job offers being rescinded, 2020 graduates might be off to a rocky start. Our Summer design intern, Delaney Pfeiffer, is a recent grad and had some questions for our design team on how to navigate the beginning of her career. Read the full interview below as our Art Director, Shane… Read more
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Brand Archetypes: The Rebel
The Rebel archetype can be best described as a disruptive force that aims to shake up the day-to-day, whether it be for selfish reasons or to improve the lives of others. At their worst, rebels lash out in anger when taking offense to something, and are empowered by others fearing them. At their best, rebels… Read more
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Brand Archetypes: The Innocent
If you value simplicity, optimism, and seeking happiness overall, you may fall into pure confines of the innocent archetype. The innocent seeks to do things the right way—free of corruption or influence and works to bring harmony to their lives and those around them. Compared to other archetypes, the innocent promotes positivity and is less… Read more
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How To Refine Your Social Media Strategy Based On Your Business Goals
For a business, social media is a tool providing you direct access to your audience. If you’re unfamiliar with social media or just starting to use it to promote your business, social platforms can be intimidating and potentially confusing. But like any other piece of your business, you should come to social media with a… Read more
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Brand Archetypes: The Hero
Ambition, power, and persistence are all words that arise when discussing the hero archetype. The hero values honor over everything and will do anything to avoid losing. Compared to other archetypes, the hero can be perceived as inspirational and represents making change through sacrifice — no matter how great that sacrifice may be. As a… Read more