Category: Culture
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Understanding the Design Process Pt. 1: An Interview with Our Creative Director
When many people hear design, they often think it’s just about making something look pretty. However, design is a complex process with many moving parts. Great design creates a meaningful connection and helps brands reach a specific goal. It can also alter customer perception, build trust, and help convey your message. Many of our client… Read more
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What to Look For in a Branding Agency
A branding agency isn’t just the cost of doing business but a long-term investment. It will help you elevate your brand and meet your business goals. You can always take the budget-friendly route by using your internal team or hiring freelance resources, but spending more money on an experienced branding agency will yield better quality… Read more
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Guerilla Marketing Tactics That Actually Worked
When it comes to getting more eyes on your company, not every tactic is one size fits all. Sometimes what works for another company won’t always work for yours, so you’ll need to develop a unique strategy to get your audience’s attention. That’s where guerrilla marketing comes into play. Many companies have had success with… Read more
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5 Examples of Strong Brand Positioning
Brand positioning is invaluable, but it can be challenging to find. Brand power involves generating brand awareness, building trust, creating a memorable experience, and continually improving to foster brand loyalty. Brand power determines how valuable your brand’s trademark is and how much customers are willing to pay for it. Brand power hugely influences your ability… Read more
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5 Nashville Coffee Shops to Work From
Many companies have switched to remote work over the last two years. As a result, they have altered their perception of in-person work with many businesses staying full-time remote or switching to a hybrid schedule. In any industry, our productivity often fluctuates. Working remotely allows you to get a change of scenery, increasing your overall… Read more
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5 Team Building Activities
Participating in fun team-building activities is critical to your business’ success. Additionally, developing personal bonds among your team can give your business a competitive edge. There’s a direct correlation between personal bonds and engagement levels. Well-formed bonds will increase engagement levels in the workplace. Developing personal bonds through team-building activities will also improve employee satisfaction.… Read more