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How To Develop a Desirable Office Atmosphere

Picture your dream job. What does your ideal office space look like? Maybe it includes a beautiful view, complete silence,…

Case Study: PepsiCo & Kendall Jenner’s Controversial Commercial

Who you hire to create and represent makes all the difference. Abstract  This case study examines U.S.-based multinational food and…

Looking Back: Controversial Marketing in the ’50s

Marketing is an ever-changing industry. When the culture shifts, marketing shifts. As social media transforms, marketing transforms along with it.…

Personality, DiSC & the Workplace

If you’ve been on any social media platform lately, you’ve probably seen a post or two about the Enneagram test…

Be Like Water: Setting Goals Like Bruce Lee

I think it’s pretty safe to say that each and every one of us would like to be better off…

Tips for Preparing “Year in Review” Reports for Your Business

It’s December again. The days are getting shorter, the nights are getting longer, and everyone is dazed by the fact…

5 Takeaways from the Annual Women In Digital Conference

The women of Astute traveled to Columbus, Ohio for the annual Women In Digital National Conference. It’s a cause close…

Give them something to invest in: why company culture is good for your bottom line

In the past decade, how we market has evolved because who we’re marketing to has changed.  Most consumers today shop…

Creating An Environment For “Meraki” To Bloom

How to weed out monotony and harvest great ideas As creators, innovators, designers, we’ve all had those moments when we…

Innovation Motivation: Verschlimmbesserung

Your company’s reminder to innovate with intent Verschlimmbesserung.  You don’t have to be able to say it to fall victim…

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