Category: Content
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4 Content Marketing Metrics to Measure and Improve Performance
Before defining your objectives and setting your content marketing metrics, you must know your brand’s higher purpose. If you don’t have a deep understanding of why your brand exists, you won’t have the tools you need to set the parameters for these metrics. The ultimate objective of brands’ content marketing is to increase their share Read more
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Client Spotlight: The Meadows
The Client Headquartered in Wickenburg, Arizona, The Meadows provides treatment to individuals who are struggling with drug or alcohol addiction, mental health conditions, unresolved emotional trauma, or dual diagnosis. With their proven Meadows Model of treatment, experienced team of healthcare professionals, and facilities across the country, they are well equipped to help their guests recover Read more
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SEO Writing: How to Write Content For People and Optimize for Google
Content marketers often face the challenge of writing high-quality content that is optimized for search engines while also appealing to people. Writing content for people, not search engines, is a best practice. To build your blog audience, you need to write content for people that solves a particular problem and appeals to the end customer. Read more
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Getting Started With YouTube Advertising
With 122 million daily users, YouTube has steadily climbed towards being one of the most commonly used search engines in the world. People use the platform for different types of content, including DIY tutorials, tutoring, or entertainment. Therefore, it’s a great place to try to get your ads in front of various audiences. What Types Read more
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5 Tips on How to Define Your Brand From Scratch
Brand development is the first step for any business to establish itself in the marketplace. You want to offer customers a product or service that will benefit them, but it’s also essential to have a strong brand purpose and remain authentic throughout the process. How to define your brand centers around the what, how, and Read more
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Using Twitch for Brand Promotion
Over the years, technology has continued to grow at an exponential rate. As a result, so has the world of online gaming. With regular improvements to gaming technology and the rise of dedicated community platforms such as Twitch, connecting with this unique community has become much more straightforward. Twitch is a relatively new website that Read more