Tag: seo
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Finding Keywords for Each Stage of the SEO Funnel
Many people, especially those new to SEO or digital marketing, aren’t familiar with the concept of a search funnel. They may not understand that search behavior changes at different stages of the buyer’s journey. Without this knowledge, it’s easy to create content that doesn’t appropriately target each stage. People search for different things at different Read more
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Search Visibility: What it is & How to Calculate Your Score
When you invest time and resources into SEO, one of the biggest questions you want answered is simple: Are people actually finding us in search results? Search visibility helps you measure that in a clear, meaningful way. Instead of guessing how often your content shows up on Google, you can use one score to understand Read more
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Understanding How Google Ranks Search Results
When someone types a question into Google, they expect helpful, accurate results to appear right away. Behind that quick response is an entire ecosystem working to decide which pages deserve the top spots. Understanding how that ecosystem works allows you to create content that meets user expectations and aligns with what Google considers valuable. Google Read more
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Why You Need Schema Markup for SEO: A Field Guide for Busy Marketers
Your website already explains who you are and what you do. So why do you need schema markup? While web crawlers today are smarter than ever, it still helps to talk to them in a language they can best understand. Schema markup is that language. It helps search engines understand those same details with precision, Read more
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How to Optimize Your Google Business Profile: A Guide for Local SEO
Your Google Business Profile is often the first impression a customer gets of your company. It appears when someone searches for your name, your category, or a service you offer in your area. If the information is complete, current, and compelling, you make it easy for people to call, get directions, read reviews, and choose Read more
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How to Do an SEO Audit and Fix What’s Hurting Your Rankings
If your website traffic has stalled (or worse, dropped), it’s often a sign that something under the hood needs attention. An SEO audit is like a checkup for your site. It helps you identify what’s working, what’s broken, and where you should focus first. The truth is, you can’t fix everything at once, and you Read more