Tag: seo
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SEO KPIs You Should Be Monitoring
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Content Creation: An SEO Approach
Since the dawn of time, humans have had a burning desire for knowledge. This flame of understanding has propelled us forward (and sometimes backward) for thousands of years. Then came the Internet — and suddenly everything anyone ever wondered about had an answer. Even if the answer was suspect. Even if the answer didn’t matter.… Read more
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Better SEO with Schema Markup
You’ve optimized all of the onpage elements – established an internal linking structure using appropriate anchor text, added relevant outlinks, targeted keywords in the URL and in the headers, crafted an appropriate title and meta description, optimized image titles and alt text…now what? Schema markup…or structured data markup if you prefer off-brand nomenclature. What is… Read more
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The Most Important Search Engine Ranking Factors
According to John Mueller, “awesomeness” is the key to ranking well in the Google SERPs. This advice’s vagueness makes it no less poignant. The Internet is home to an unfathomable amount of information. Breaching the endless sea of digital content is an ambitious goal, to say the least. On the surface, John’s remark is a… Read more
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6 SEO Trends in 2019
Adaptability is an indispensable quality for successful SEO. In Google’s quest to be the undisputed heavyweight champion of search engines, they are constantly refining the art and science of gauging searcher intent through sophisticated algorithm updates and features. These frequent updates can put even the saviest SEO on their heels. Over the years, the strategies… Read more
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Robots.txt
What is a robots.txt file and how can it help improve your SEO strategy? I’m glad I pretended you asked, because the aim of this post is to demystify robots.txt while offering insight into how this simple file can be used to help control and limit access to your website. In the world of the… Read more