Tag: brand engagement
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What to Look For in a Branding Agency
A branding agency isn’t just the cost of doing business but a long-term investment. It will help you elevate your brand and meet your business goals. You can always take the budget-friendly route by using your internal team or hiring freelance resources, but spending more money on an experienced branding agency will yield better quality… Read more
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5 Examples of Strong Brand Positioning
Brand positioning is invaluable, but it can be challenging to find. Brand power involves generating brand awareness, building trust, creating a memorable experience, and continually improving to foster brand loyalty. Brand power determines how valuable your brand’s trademark is and how much customers are willing to pay for it. Brand power hugely influences your ability… Read more
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Using Instagram Stories to Grow Your Brand
Instagram has over 500 million users every day. If you’re not using Instagram stories to elevate your business, you could be missing out on a huge opportunity. Since Instagram launched the story feature, feed posts have significantly declined. Over the last few years, Instagram stories have drastically evolved. Here are some ways you can use… Read more
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Understanding Brand Voice and Why It Matters
Brand voice is a critical element to growing and maintaining a loyal audience base. It should accurately represent your company and what you can offer to potential customers. Brand voice is present across every touchpoint of your online presence. It plays a significant role in connecting all of the elements to inform your brand communication.… Read more