Tag: brand development
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5 Examples of Strong Brand Positioning
Brand positioning is invaluable, but it can be challenging to find. Brand power involves generating brand awareness, building trust, creating a memorable experience, and continually improving to foster brand loyalty. Brand power determines how valuable your brand’s trademark is and how much customers are willing to pay for it. Brand power hugely influences your ability… Read more
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9 Branding Mistakes to Avoid
Whether you recently launched a brand or your company has been around for a while, continually monitoring your strategy will ensure that your messaging consistently aligns with your mission and values. Your brand strategy might evolve, but it is critical to develop it with a clear intention. Bad branding can negatively impact customer experiences and… Read more
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Understanding Brand Voice and Why It Matters
Brand voice is a critical element to growing and maintaining a loyal audience base. It should accurately represent your company and what you can offer to potential customers. Brand voice is present across every touchpoint of your online presence. It plays a significant role in connecting all of the elements to inform your brand communication.… Read more
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How to Build Authentic Brands
In today’s digital age, building authentic brands is imperative. A majority of customers say authenticity is important when choosing brands to support. Providing a quality product or service doesn’t cut it anymore. Consumers are looking for honest and transparent experiences and mutual values they connect with. Brand authenticity is about being honest, genuine, and transparent.… Read more
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5 Tips on How to Define Your Brand From Scratch
Brand development is the first step for any business to establish itself in the marketplace. You want to offer customers a product or service that will benefit them, but it’s also essential to have a strong brand purpose and remain authentic throughout the process. How to define your brand centers around the what, how, and… Read more
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Brand Archetypes: The Caregiver
Empathy, compassion, and altruism are the makings of the Caregiver archetype. Rooted in a deep desire to serve others with the highest level of generosity, this archetype goes out of their own way for the greater good. Compared to other brand archetypes, the Caregiver exhibits parental tendencies and takes great strides to ensure that people… Read more