Tag: brand building
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How to Build Authentic Brands
In today’s digital age, building authentic brands is imperative. A majority of customers say authenticity is important when choosing brands to support. Providing a quality product or service doesn’t cut it anymore. Consumers are looking for honest and transparent experiences and mutual values they connect with. Brand authenticity is about being honest, genuine, and transparent.… Read more
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5 Tips on How to Define Your Brand From Scratch
Brand development is the first step for any business to establish itself in the marketplace. You want to offer customers a product or service that will benefit them, but it’s also essential to have a strong brand purpose and remain authentic throughout the process. How to define your brand centers around the what, how, and… Read more
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Brand Archetypes: The Caregiver
Empathy, compassion, and altruism are the makings of the Caregiver archetype. Rooted in a deep desire to serve others with the highest level of generosity, this archetype goes out of their own way for the greater good. Compared to other brand archetypes, the Caregiver exhibits parental tendencies and takes great strides to ensure that people… Read more
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Brand Archetypes: The Explorer
Curiosity, wanderlust, and a thirst for new experiences define the Explorer archetype. Rooted in a profound yearning for discovery and adventure, this archetype ventures into the unknown for the sake of personal growth and enlightenment. Unlike other brand archetypes, the Explorer embodies a pioneering spirit and strives to uncover uncharted territories of the external world… Read more