Category: Strategy
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9 Content Marketing Examples to Inspire Your Strategy
When you think of excellent content marketing, what comes to mind? Gaining consumers’ attention has become increasingly challenging because the markets are saturated — and so are buyers’ minds. Whether you’re a new or seasoned business, your content marketing should drive business results. We’ve compiled nine content marketing examples to inspire your next campaign. 1.… Read more
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5 Ways to Build Brand Power
Building brand power goes beyond creating a great logo. Companies with strong brands drive customer loyalty and revenue while differentiating themselves from competitors in the market. With so many businesses trying to establish themselves, taking the time to define and build your brand can give you a significant competitive advantage. Let’s look at five ways… Read more
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9 Essential Components of an Effective Brand Strategy
If you think of your brand as how you present yourself to the world, think of your brand strategy as the frame that holds it up. Behind every successful brand is a strategy of various branding elements that determines how you reach potential customers and helps inform every decision you make. Strong brand development is… Read more
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Push and Pull Marketing: What’s The Difference?
Deciding how to market your products has always been one of businesses’ most significant challenges. There’s a multitude of mediums to choose from, and deciding on a strategy can be challenging. Do you want to aim for a softer sell and slowly pull in your customers or push your products with more aggressive advertising? Let’s… Read more
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What to Look For in a Branding Agency
A branding agency isn’t just the cost of doing business but a long-term investment. It will help you elevate your brand and meet your business goals. You can always take the budget-friendly route by using your internal team or hiring freelance resources, but spending more money on an experienced branding agency will yield better quality… Read more
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How To Run a Focus Group
Unlike a simple survey with a string of yes or no questions, a focus group allows you to further engage with a mixed group of consumers who can offer more feedback than a yes or a no. You’ll be able to hear people’s full opinions, see their physical reactions, and experience their tone when talking… Read more