Category: Strategy
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Guiding the User Experience to Maximize Conversions
How can I turn visitors into customers and clicks into conversions? How do the goals that I have for my website align with the goals of my potential customers? How can I make this the best experience for the user? Knowing your audience is crucial for user experience. So what does user experience actually cover? Read more
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Discovery to Design Podcast: Episode 2, Build an Acquisition Funnel
Welcome back to “From Discovery to Design: 5 Crucial Steps for Planning Your Website.” This is the second segment of our 5-part series detailing the web design process. We continue our conversation from last week between podcaster Clark Buckner and our owner, Anna Stout, about the creation of a user acquisition funnel and how this Read more
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Discovery to Design Podcast: Episode 1, Wireframing and User Flow
Welcome to our 5 part podcast series elaborating on 5 crucial steps for planning a new website project. With the help of my friend and talented podcaster, Clark Buckner, we were able to touch on points to get you through the entire process from discovery to design. If you are a business owner, company representative, or anyone Read more
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4 Ways To Use Storytelling To Build Your Brand
Imagine you are launching an innovative washing machine business; your revolutionary washing machines are small enough that even renters can easily utilize your product. Since renters are not accustomed to investing in their homes, you have the tough job of convincing young consumers to make the splurge on your expensive appliance. What do you do? While data and specs will be Read more
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Why Your Website Isn’t Working–Even If You Think It Is
Simply having a website isn’t enough. I speak to countless business owners who think that because they have a website, their internet marketing needs are “all taken care of.” I don’t intend to get into the importance of other internet marketing tools right now – each one could easily merit an entire series itself. I Read more