Category: SEO
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Why You Need Schema Markup for SEO: A Field Guide for Busy Marketers
Your website already explains who you are and what you do. So why do you need schema markup? While web crawlers today are smarter than ever, it still helps to talk to them in a language they can best understand. Schema markup is that language. It helps search engines understand those same details with precision,… Read more
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Improve Your Internal Site Search With These Best Practices
When people land on a website, they expect the search box to work as seamlessly as Google. They want quick, accurate results without extra clicks or wasted time. Users often get frustrated and leave if your internal search comes up short. That means lost engagement, missed opportunities, and fewer conversions. Neglecting site search means missing… Read more
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User Intent 101: Choosing Keywords That Actually Fit Your Content
Ranking well in search has less to do with sprinkling in the right keywords and more to do with understanding why someone is searching in the first place. Search engines are getting smarter at reading intent, and the content that wins is the content that gives people exactly what they came for. If the page… Read more
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How to Optimize Your Google Business Profile: A Guide for Local SEO
Your Google Business Profile is often the first impression a customer gets of your company. It appears when someone searches for your name, your category, or a service you offer in your area. If the information is complete, current, and compelling, you make it easy for people to call, get directions, read reviews, and choose… Read more
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How to Do an SEO Audit and Fix What’s Hurting Your Rankings
If your website traffic has stalled (or worse, dropped), it’s often a sign that something under the hood needs attention. An SEO audit is like a checkup for your site. It helps you identify what’s working, what’s broken, and where you should focus first. The truth is, you can’t fix everything at once, and you… Read more
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Optimizing for ChatGPT Search: Tips to Appear in ChatGPT Answers
Search behavior is shifting as AI tools like ChatGPT, Claude, and Perplexity become more central to how people find information. We’re no longer just optimizing for Google’s algorithms; we’re optimizing for how large language models interpret, retrieve, and present information. If you want your content to be cited, quoted, or sampled by AI tools, you’ll… Read more