Category: SEO
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5 Facts About SEO: 2026 Search Engine Stats You Should Know
A lot of teams can feel it right now: SEO still matters, but the results don’t look the way they used to. Clicks are harder to earn, pages get evaluated faster, and more answers are getting pulled directly into search and AI tools instead of sending people to your site. That creates a new kind Read more
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WordPress vs. Wix vs. Squarespace: Which is Right for You?
Most teams don’t compare WordPress, Wix, and Squarespace for fun. It usually starts with a friction point. Maybe updating the site takes longer than it should. Maybe SEO work keeps getting stuck behind “we’ll need a dev for that.” Or maybe you’re staring down a redesign and realizing the platform choice is going to decide Read more
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Are Backlinks Still Important in 2026?
Backlinks continue to be a primary ranking signal, and the emphasis on high-quality, authoritative links is stronger than ever in 2026. Search engines still use links to help judge credibility and importance, especially in competitive spaces where many pages are trying to prove they deserve to rank. The difference now is how little room there Read more
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Benefits of Hiring an SEO Company vs. “Do It Yourself” SEO
SEO looks simple on the surface. Write good content, optimize a few pages, build some links, and wait for results. In reality, it’s a long-term process that demands technical skill, strategic thinking, and steady follow-through. Many teams start with DIY SEO because it feels accessible and cost-effective. For some situations, that can work. But as Read more
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Finding Keywords for Each Stage of the SEO Funnel
Many people, especially those new to SEO or digital marketing, aren’t familiar with the concept of a search funnel. They may not understand that search behavior changes at different stages of the buyer’s journey. Without this knowledge, it’s easy to create content that doesn’t appropriately target each stage. People search for different things at different Read more
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When to Use Google Search Console vs Google Analytics
Understanding how people find and interact with your website can feel overwhelming at times, but once you get comfortable with the right tools, everything starts to click. Google Search Console (GSC) and Google Analytics (GA4) each give you valuable information, and knowing when to use one or the other helps you make smarter SEO decisions Read more