Category: SEO
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Should You Be Using AI to Write Blog Posts?
AI is changing the way we create content online, and not always for the better. The truth is, it’s not good enough to write an entire blog post on its own — but if used correctly, it can be a game-changing tool that ultimately improves your work. This week, we discuss how to incorporate AI… Read more
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6 Reasons You Need a Content Marketing Strategy & How to Build One
The principle behind content marketing is simple: create content that serves your target audience to attract new customers. But creating content is only part of the equation. To truly reap the benefits of content marketing, you need a strategy that guides your efforts, keeps you focused, and ensures your content is helping you meet your… Read more
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What Makes a Good Website? How to Tell if Yours is Effective
The moment someone lands on your website, they’re forming an impression of your business — one that can either draw them in or push them away. First impressions matter, and online, those first few seconds are critical. If your website doesn’t grab attention, offer value, and make navigation easy, visitors will quickly bounce. Understanding the… Read more
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Are Backlinks Still Important in 2025?
If you’re a marketer who wears many hats, staying plugged into all the algorithm changes can seem impossible, especially in the wake of AI content. SEO can feel like a moving target: quick-win tactics like buying backlinks that worked five or ten years ago may now actually hurt your rankings. That’s not to say acquiring… Read more
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Finding Keywords for Each Stage of the SEO Funnel
Many people, especially those new to SEO or digital marketing, aren’t familiar with the concept of a search funnel. They may not understand that search behavior changes at different stages of the buyer’s journey. Without this knowledge, it’s easy to create content that doesn’t appropriately target each stage. People search for different things at different… Read more
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How to Find Duplicate Content on Your Website (And What to Do with it)
Duplicate content can be a sneaky problem that holds your website back. It might not seem like a big deal at first, but having the same or very similar content across multiple pages can confuse search engines and make it harder for your site to rank. Even worse, it can frustrate your visitors and leave… Read more