Category: SEO
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How Content Pruning Can Maximize Your Crawl Budget
When thinking about their SEO strategy, most digital marketers are focused on the addition of new content to help improve their rankings and look like a more trusted company. However, one thing that a lot of marketers fail to do is remove content that is no longer serving them. This is called “content pruning”, and… Read more
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SEO vs PPC: What’s the Difference?
If you’re a business, it is essential to consider the various digital marketing strategies available to help you reach more customers and increase your visibility online. SEO and PPC are two different techniques you can use to get in front of your target audience and maximize your return on investment. But what is the difference… Read more
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What Makes an Enterprise SEO Agency Different?
Many businesses hire a standard freelancer or agency for search engine optimization (SEO) services. But if you’re looking for the best possible results for even the most complex of SEO tasks, then an enterprise SEO agency is a much better choice. These specialized agencies are trained to provide deep, comprehensive website optimization and marketing strategies… Read more
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What Is Inbound Marketing?
One of the best and most organic ways of attracting new customers is through an inbound marketing strategy. Instead of pushing your brand through direct advertising for lead generation, inbound marketing focuses on drawing customers to you through strong content and other creative ways. This type of marketing is key in developing a well-rounded marketing… Read more
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What are Local Citations and Why are They Important?
Local citations can appear anywhere from social media platforms, web pages, apps, etc. The list goes on, but what’s more important to understand is that local citations can help improve your SEO and ensure that you’re ranking accurately on search engines like Google. This can especially benefit local businesses, as they can manually manage their… Read more
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How to Promote My Business on Google for Free
So, you started a business. Great job! That’s a huge accomplishment and you’re already on your way to success. But now you need to get the word out and let people know that you’ve started said business. Google lets you promote your business for free and there are so many benefits to doing so. In… Read more