Category: SEO
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Finding Keywords for Each Stage of the SEO Funnel
Many people, especially those new to SEO or digital marketing, aren’t familiar with the concept of a search funnel. They may not understand that search behavior changes at different stages of the buyer’s journey. Without this knowledge, it’s easy to create content that doesn’t appropriately target each stage. People search for different things at different… Read more
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How to Find Duplicate Content on Your Website (And What to Do with it)
Duplicate content can be a sneaky problem that holds your website back. It might not seem like a big deal at first, but having the same or very similar content across multiple pages can confuse search engines and make it harder for your site to rank. Even worse, it can frustrate your visitors and leave… Read more
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Why Ongoing SEO Maintenance is Necessary for Your Site
Ongoing SEO maintenance ensures your site continues to perform well, stays competitive, and attracts the right audience over time. In this post, we’ll explain why ongoing SEO matters and how it keeps your website visible, functional, and ready to grow. Read more
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The Ideal Blog Post Length for SEO & How Often You Should Post
For many business owners and marketers, balancing quality, frequency, and length can be tricky, especially with limited time and resources. In this post, we’ll break down how consistency and post length impact search rankings and provide tips to help you create a strategy with a schedule you can stick to. Read more
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User Intent and Keywords: Aligning Your Content with Searcher Needs
Understanding user intent is crucial in SEO, as it represents the purpose behind a user’s search query, whether seeking information, navigating to a specific site, or making a purchase. Over time, search engine algorithms have evolved to prioritize user intent, moving beyond simple keyword matching to more sophisticated methods. Milestones such as Google Panda’s focus… Read more
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Landing Page Optimization: Best Practices for SEO and PPC Campaigns
Having a well designed and properly optimized landing page is the digital marketing version of having a strong handshake. It’s likely the first time a new user is interacting with your brand so it’s imperative to put your best foot forward and make a great first impression. This is true for both SEO and PPC… Read more